Business Administration

Business Administration is much more than just numbers and profit maximization—it’s about understanding complex economic relationships and responsible Corporate Management. In the Bachelor degree programme in Business Administration at Zittau/Görlitz University of Applied Sciences, you’ll gain a solid foundation in business administration and learn how to analyze and solve business challenges using scientific methods. Particular emphasis is placed on sustainability and the ethical aspects of economic activity—because long-term success requires more than just short-term profit maximization.

A Customizable Degree with Diverse Specializations

The program provides you with comprehensive knowledge in these key areas of Business Administration:

• Corporate Management and Organizational Management
• Sustainable marketing in the digital age
• Finance, Investment, and Accounting
• Sustainable Human Resources Management
• Business Information Systems and Digital Business Models
• Business Law and Business Ethics
• Statistics and Scientific Methods

A particularly attractive feature: You can tailor your degree program to your own interests and career goals. After completing the foundational coursework, you’ll choose two of six possible specializations—ranging from finance and Controlling to regional management and sustainable development. This specialization, supplemented by compulsory elective modules, allows you to create a customized degree program. In practical business simulations, you’ll make business decisions as part of a team and experience the consequences of your actions. A mandatory corporate internship and your Bachelor thesis round out your degree and open doors for your career—with starting salaries that are significantly higher than the average for other graduates.

Your degree program is divided into three progressive phases that systematically prepare you to become a business administration professional. During the first four semesters, you will acquire a broad foundation in Business Administration. You’ll explore all core areas of business administration—from marketing and Corporate Management to accounting, business informatics, and human resources management. This is supplemented by essential fundamentals in economics, law, mathematics, and statistics, as well as Business English.

In the subsequent specialization phase (5th and 6th semesters), you’ll focus on areas aligned with your personal interests and career goals. You’ll choose two out of six possible areas of focus and broaden your profile with relevant compulsory elective modules. Whether you choose Controlling for Sustainable Businesses, Finance, or Marketing in the Digital Age—this is where you’ll set the course for your professional future. The business simulation offers a particularly hands-on experience, where you make complex economic decisions and analyze their impacts. In the final, seventh semester, you’ll complete a corporate internship, applying the knowledge you’ve acquired at a company of your choice and gaining your first professional experience. Your bachelor thesis serves as the crowning degree of your studies and demonstrates your ability to approach a Business Administration problem from an academic perspective.