Business administration is much more than just numbers and profit maximization - it's about understanding complex economic relationships and responsible corporate management. On the Bachelor's degree course in Business Administration at Zittau/Görlitz University of Applied Sciences, you will acquire a solid foundation in business administration and learn how to analyze and solve business challenges using scientific methods. There is a particular focus on sustainability and ethical aspects of economic activity - because long-term success requires more than short-term profit maximization.
Individual studies with a wide range of specializations
The degree program provides you with comprehensive knowledge in these key areas of business administration:
Particularly attractive: you design your studies according to your own interests and career goals. After the foundation course, you choose two of six possible specializations - from Finance and Controlling to Regional Management and Sustainable Development. This specialization, supplemented by compulsory elective modules, allows you to tailor your studies to your needs. In practical business games, you will make business decisions in a team and experience the consequences of your actions. A mandatory company internship and Bachelor thesis round off your studies and open doors for you to start your career - with starting salaries that are well above the average of other graduates.
| Faculty: | Economic Sciences and Industrial Engineering |
| Location: | Zittau |
| Degree: | Bachelor of Arts |
| Standard period of study: | 7 semesters |
| ECTS points: | 210 |
| Teaching language: | German |
| Enrolment for: | Winter semester |
| Application: 1.5 to 30.09 | Start of studies: October |
| Admission restriction: | admission-free (without NC) Details |
| No pre-study internship | to the student advisory service |
| Accreditation status: | accredited |
Your studies are divided into three consecutive phases that systematically develop you into a business administration specialist. In the first four semesters, you will acquire a broad foundation in business administration. You will learn about all core areas of business administration - from marketing and corporate management to accounting, business informatics and HR management. This is supplemented by important basics in economics, law, mathematics and statistics as well as business English.
In the subsequent specialization course (5th and 6th semesters), you specialize according to your personal interests and career goals. You choose two out of six possible majors and expand your profile with suitable compulsory elective modules. Whether you choose Controlling of Sustainable Companies, Finance or Marketing in the Digital Age - this is where you set the course for your professional future. The business simulation, in which you make complex economic decisions and analyze their effects, is particularly practical. In the final seventh semester, you will complete a company internship in which you will apply the knowledge you have acquired in a company of your choice and gain your first professional experience. The Bachelor thesis is the crowning degree of your studies and demonstrates your ability to work on a business problem scientifically.
Specialization or field of study Regional Management and Sustainable Development
Specialization or field of study Accounting and Taxation
Specialization or field of study Finance
Specialization or field of study Controlling of Sustainable Companies
Specialization or field of study Sustainable Marketing in the Digital Age
Specialization or field of study Leadership and Human Resources
Specialization or field of study Regional Management and Sustainable Development
Specialization or field of study Accounting and Taxation
Specialization or field of study Finance
Specialization or field of study Controlling of sustainable companies
Specialization or field of study Sustainable marketing in the digital age
Specialization or field of study Leadership and Human Resources
Controlling
You analyze key economic figures and prepare them for management decisions. You will develop planning and control instruments, carry out target/actual comparisons and identify optimization potential. With your understanding of the interrelationships between different areas of the company, you will support management in strategic and operational decisions and contribute to sustainable corporate management.
HR management
You design HR strategies and processes from recruiting to employee development. You plan personnel requirements, carry out selection procedures and develop remuneration concepts and further training measures. Through your understanding of the balance between company goals and employee needs, you will create attractive working conditions and contribute to the long-term retention of qualified specialists.
Financial management
You plan and manage the financial activities of a company. You evaluate investment opportunities, optimize the capital structure and ensure liquidity. With your analytical eye for risks and opportunities on the financial markets, you will make well-founded financing decisions and develop strategies for company valuation and risk management.
Marketing
You develop market-oriented corporate strategies and implement these in concrete marketing measures. You analyze customer needs, design product and pricing policies and plan communication and sales activities. Through your understanding of digital channels and sustainable marketing, you will successfully position products on the market and build long-term customer relationships.
Management consultancy
You support companies in change processes and optimization projects. You analyze current situations, identify fields of action and develop tailor-made solution concepts. With your methodical expertise and cross-industry know-how, you help clients to make their business processes more efficient and strengthen their competitive position.
Regional management
You promote the economic development of regions and municipalities. You initiate projects, network local stakeholders and acquire funding for sustainable development projects. Through your understanding of regional economic cycles and your ability to coordinate different interests, you will help to strengthen the location and improve the quality of life.
You will find even more opportunities with us in other related degree programs.
Not sure yet? If you have any questions, please contact our student advisory service. We are at your side when it comes to choosing a course.
We now also offer our student advisory service via WhatsApp. Just send us a message to: +49 173 2086748
Studying with us is different. Above all, better. Why? We have a family atmosphere. There are small study groups and the lecturers are always there for you. There is a close connection to practice in all degree courses. And finding affordable accommodation is no problem here.
There are many other reasons, such as university sports or the student representatives, clubs and societies. Campus life in Zittau and Görlitz - the wild east - is unique.
