Diverse cultural offerings increase the quality of life of people, companies and regions. In the Bachelor's degree program in Culture and Management, you will learn how to successfully combine cultural excellence and economic reality. At Zittau/Görlitz University of Applied Sciences, you will receive a unique qualification that comprehensively conveys both dimensions - theoretically sound and directly practice-oriented.
Cross-border skills for the cultural sector
In this international degree program, you will develop crucial skills in five areas of expertise:
The intensive practical relevance is ensured by regular projects, cooperation with cultural institutions and international excursions. You will spend the third semester abroad in Europe and gain valuable work experience in an internship in the sixth semester. In this way, you will be optimally prepared to understand artistic processes both aesthetically and to successfully shape them economically.
| Faculty: | Managerial and Cultural Studies |
| Location: | Görlitz |
| Degree: | Bachelor of Arts |
| Standard period of study: | 7 semesters |
| ECTS points: | 210 |
| Teaching language: | German |
| Enrolment for: | Winter semester |
| Application: 1.5 to 30.09 | Start of studies: October |
| Admission restriction: | admission-free (without NC) Details |
| No pre-study internship | to the student advisory service |
| Accreditation status: | accredited |
Your studies are internationally oriented and combine theoretical foundations with practical experience. The first two semesters in Görlitz provide you with fundamental knowledge of cultural history, economics and project management. You will acquire language skills and immerse yourself in philosophical and aesthetic concepts.
In the third semester, you will enrich your profile by studying abroad at one of our numerous partner universities throughout Europe - from Krakow and Prague to Salamanca, from Helsinki to Naples. Back in Görlitz, you will deepen your knowledge of cultural policy, cultural marketing and digital transformation in the fourth and fifth semesters. Creative workshops and research projects will develop your creative and academic skills.
You will dedicate the sixth semester to an internship in the field of interculturality or creative culture before writing your Bachelor's thesis in the seventh semester. This well thought-out course of study qualifies you for responsible positions in the national and international cultural sector.
Elective module
Compulsory elective area of foreign language skills
Elective module
Compulsory elective area
Semester abroad culture and management
Elective module
Elective area
Compulsory elective area cultural project/cultural law
Intercultural or creative culture internship
Cultural management
You manage cultural institutions and develop viable strategies for their artistic and economic future. You are responsible for budgets, coordinate teams and ensure a balance between cultural quality and economic sustainability. With your flair for art and management, you create optimal conditions for creative development.
Event organization
You design and implement cultural events from the initial idea through to successful execution. You plan resources, coordinate those involved and ensure that everything runs smoothly. With your organizational talent and artistic understanding, you will create meaningful cultural experiences that the audience will remember for a long time.
Marketing in cultural institutions
You develop target group-oriented communication strategies for cultural offerings and position cultural products on the market. You analyze visitor behavior, design convincing campaigns and use digital platforms. With your flair for cultural values and market mechanisms, you will bring art and audiences together.
Project management
You manage complex cultural projects from conception to degree. You plan resources, set milestones and keep an eye on quality assurance. With your structured approach and creative problem-solving, you will lead challenging cultural projects to success and create a lasting impact.
Creativity coaching
You support organizations and individuals in developing their creative potential. You design workshops, moderate brainstorming processes and develop innovative formats. With your expertise in artistic methods and group dynamics, you promote creative solutions to complex challenges.
Cultural entrepreneurship
You set up and manage your own cultural initiatives and companies. You identify gaps in the market, develop innovative business models and acquire funding. With your entrepreneurial thinking and cultural expertise, you create sustainable cultural offerings and generate added value for society.
You will find even more opportunities with us in other related degree programs.
Not sure yet? If you have any questions, please contact our student advisory service. We are at your side when it comes to choosing a course.
We now also offer our student advisory service via WhatsApp. Just send us a message to: +49 173 2086748
Studying with us is different. Above all, better. Why? We have a family atmosphere. There are small study groups and the lecturers are always there for you. There is a close connection to practice in all degree courses. And finding affordable accommodation is no problem here.
There are many other reasons, such as university sports or the student representatives, clubs and societies. Campus life in Zittau and Görlitz - the wild east - is unique.
