About the Degree Programme
A diverse range of cultural offerings enhances the quality of life for people, businesses, and regions. In the Bachelor degree programme in culture and management, you’ll learn how to successfully combine cultural excellence with economic realities. At Zittau/Görlitz University of Applied Sciences, you’ll earn a unique degree that comprehensively covers both dimensions—grounded in theory and directly relevant to practice.
Cross-Border Skills for the Cultural Sector
In this international degree programme, you’ll develop key skills in five areas of expertise:
- Cultural Skills: Languages, creative workshops, artistic understanding
- Economics: Business Administration, Economics, Accounting, Cultural Finance
- Management of Cultural Organizations: Project management, marketing, human resources management
- Humanities and Social Sciences: Philosophy, Aesthetics, Ethics, Cultural Policy
- Cultural and Art Studies: Cultural History, Foundations of Aesthetics
The program’s strong practical focus is ensured through regular projects, collaborations with cultural organizations, and international field trips. You’ll spend the third semester studying in another European country, and in the sixth semester, you’ll gain valuable professional experience through an internship. This ensures you’re optimally prepared to both understand artistic processes from an aesthetic perspective and shape them for economic success.
Study details
The most important facts at a glance:
| faculty: | Managerial and Cultural Studies |
| Location: | Görlitz |
| Degree: | Bachelor of Arts |
| standard period of study: | 7 semesters |
| ECTS credits: | 210 |
| Language of instruction: | German |
| Enrolment for: | Winter semester |
| Application period: May 1 through September 30 | Start of studies: October |
| Admission restrictions: | No admission restrictions (no NC) Details |
| No prerequisite internship | Student Advisory Service |
| Accreditation status: | Accredited |
Course of study
Your degree program has an international focus and combines theoretical foundations with practical experience. The first two semesters in Görlitz will provide you with a solid foundation in cultural history, economics, and project management. You’ll develop language skills and delve into philosophical and aesthetic concepts.
In the third semester, you’ll broaden your profile by studying abroad at one of our many partner universities across Europe—from Kraków and Prague to Salamanca, from Helsinki to Naples. Back in Görlitz, during the fourth and fifth semesters, you’ll deepen your knowledge of cultural policy, cultural marketing, and digital transformation. Creative workshops and research projects will foster your creative and academic skills.
You’ll dedicate the sixth semester to an internship in the field of intercultural studies or creative culture before writing your Bachelor’s thesis in the seventh semester. This well-designed curriculum prepares you for leadership roles in the national and international cultural sector.
- Cultural History of Europe (including academic papers)
- Economics/Economic Policy
- Event and Project Management
- General Business Studies
- Sociology of Culture and Ethics
Elective Module
- Business English B2
- Business Mathematics
- Accounting
Elective-Required Area: Foreign Language Skills
- Foreign Language Skills for WKb
- Accounting I (Annual Financial Statements and Business Taxes)
- Philosophy of Culture/Aesthetics
- Management
- Intercultural Studies (including a creative workshop)
- Cultural and Artistic Forms (including field trip)
Elective Module
- Practical Project in Cultural Management
- Foreign Language Skills for WKb/WKm
Elective-Required Area
- Interdisciplinary Competencies (Compulsory Elective Modules)
Semester abroad culture and management
- Cultural Policy Studies
- World Cultural History
- Empirical Social Research/Statistics
- Digitalization Technologies
- Accounting II (Cost and Activity-Based Accounting)
- Creativity (including creative workshop)
Elective Module
- Foreign Language Skills for WKb/WKm
- Cultural and art events
- Financial Management and Controlling
- Cultural marketing
- Methods of digital transformation
- Research project
Elective area
- Foreign language skills for WKb/WKm
Compulsory elective area cultural project/cultural law
- Law/cultural law
- Sustainability design and ethics
Internship in Intercultural Studies or Creative Culture
- Final Module (Bachelor's Thesis and Defense)
- Research Methods / Tutorial
- Art Coaching
Career opportunities
Professional areas where you can get started
inCultural Management You manage cultural institutions and develop sustainable strategies for their artistic and economic future. You manage budgets, coordinate teams, and ensure a balance between cultural quality and financial sustainability. With your flair for art and management, you create the ideal conditions for creative expression.
Event organization
You design and implement cultural events from the initial idea through to successful execution. You plan resources, coordinate those involved and ensure that everything runs smoothly. With your organizational talent and artistic understanding, you will create meaningful cultural experiences that the audience will remember for a long time.
Marketing in Cultural Institutions
You will develop communication strategies tailored to specific target audiences for cultural offerings and position cultural products in the market. You will analyze visitor behavior, design compelling campaigns, and utilize digital platforms. With your keen sense of cultural values and market dynamics, you will bring art and audiences together.
Project management
You manage complex cultural projects from conception to degree. You plan resources, set milestones and keep an eye on quality assurance. With your structured approach and creative problem-solving, you will lead challenging cultural projects to success and create a lasting impact.
Creativity Coaching You support organizations and individuals in unlocking their creative potential. You design workshops, facilitate brainstorming sessions, and develop innovative formats. With your expertise in artistic methods and group dynamics, you foster creative solutions to complex challenges.
Cultural entrepreneurship
You set up and manage your own cultural initiatives and companies. You identify gaps in the market, develop innovative business models and acquire funding. With your entrepreneurial thinking and cultural expertise, you create sustainable cultural offerings and generate added value for society.
Here's what our students have to say about our university
- Module Handbook (Course Content and Structure)
- Program Flyer
- Application Information
- Website of the Faculty of Managerial and Cultural Studies
Your contact persons
2nd upper floor
First floor
Starting now, we're also offering our Student Advisory Service via WhatsApp. Just send us a message at: +49 173 2086748
Our promise to you
Studying in the wild east?
Studying with us is different. Above all, better. Why? We have a family atmosphere. There are small study groups and the lecturers are always there for you. There is a close connection to practice in all degree courses. And finding affordable accommodation is no problem here.
There are many other reasons, such as university sports or the student representatives, clubs and societies. Campus life in Zittau and Görlitz - the wild east - is unique.