Foundation

Sometimes, the path to starting your own business feels like a journey through uncharted territory. It’s good to have someone by your side to guide you along the way! In our startup consulting service, you’re welcome to bring up anything on your mind—whether you’re just starting to turn your idea into reality or are already deep into your project.

Your consulting journey is as unique as you are. Together, we’ll take a look at where you stand, what drives you, and where you want to go. We’ll take the time to address all the topics that will truly help you move forward:

• Your first overview of the business model
• Biographical reflection: Your motivation, your skills
• Values & principles: What’s important to you? What drives you?
• Who are your ideal customers? Analyzing target audiences
• Market and competitive analysis: What’s happening around you?
• Finding the right problem-solution fit: How do you make a difference?
• Developing Your Product—From Idea to Prototype
• Your customers’ journey: Customer Journey Map & your promise
• Pricing Your Offering Correctly
• Branding, Marketing Strategy & Communication: How Do You Gain Visibility?
• Financial Planning: Numbers That Give You a Solid Foundation
• Organization and Time Management: A Structure That Creates Freedom

During our initial consultation, we’ll take a look together at where you stand right now. Afterward, I’ll tailor everything to fit you and your situation perfectly. You’ll receive methods, templates, and checklists to guide you—so you can move forward at your own pace and continue to grow your business in the future.

In the end, you’ll have your very own, complete business plan in your hands—serving as a compass for your next step.

You may be asking yourself: What do I get out of start-up advice, regardless of whether I start a business? Above all, the Start-up Academy wants to strengthen, inspire and encourage you. To this end, there is a colorful selection of events that you can attend - whenever you need fresh input.

My consulting process always remains open-ended. There is no compulsion and no "right or wrong":

• It's great if you start a business after the consultation.
• It's just as rewarding if you decide to start a business alongside your job.
• It's perfectly fine if your idea still needs time and will only mature later.
• It is valuable to recognize when your idea is not (yet) viable.
• And that's also a good thing: You are allowed to stop the process at any time if you feel that your path is different right now.

It is important to me to show you your options - and what you learn here about starting up, entrepreneurship and yourself will also accompany you on other paths. Take your chance to work on your idea now, practically and without risk, and to strengthen your strengths!

The start-up consultancy grows with you - no matter where you are or what background you have. The offer is aimed at:

• Students of all disciplines
• Graduates (up to 10 years after graduation)
• Doctoral candidates (up to 10 years after completing their doctorate)
• Academic staff and former employees (up to 10 years after the end of their employment)

The only important thing is that your main or secondary residence is in the Free State of Saxony.

Does that sound like you? Then I look forward to accompanying you on your journey!