About the degree program
The leisure and tourism industry is growing continuously and with it the demand for qualified specialists. The Bachelor's degree course in Tourism Management at Zittau/Görlitz University of Applied Sciences will qualify you for a variety of exciting careers in this dynamic industry. The course combines business management know-how with tourism-specific specialist knowledge and intercultural skills.
Versatile qualification for the tourism industry
This practical degree program provides you with comprehensive skills in the following areas:
- Business fundamentals such as accounting, finance and management
- Tourism-specific knowledge in destination management and tourism economics
- Digital skills through e-marketing and digitalization technologies
- Intercultural skills and foreign languages (English as well as Spanish, Italian or Polish)
- Methodological and personal skills for project management and teamwork
A special highlight is the international internship in the fourth semester, which gives you valuable international experience. From the fifth semester onwards, you can set individual priorities and specialize in areas such as tour operator management, hotel management or event management. Studying in the border triangle of Germany, Poland and the Czech Republic also offers you daily intercultural experience.
Study details
The most important facts at a glance:
| Faculty: | Managerial and Cultural Studies |
| Location: | Görlitz |
| Degree: | Bachelor of Arts |
| Standard period of study: | 6 semesters |
| ECTS points: | 180 |
| Teaching language: | German |
| Enrolment for: | Winter semester |
| Application: 1.5 to 30.09 | Start of studies: October |
| Admission restriction: | admission-free (without NC) Details |
| No pre-study internship | to the student advisory service |
| Accreditation status: | accredited |
Course of study
Your degree course is optimally structured to gradually develop you into a tourism and leisure expert. In the first three semesters, you will acquire a solid grounding in general business subjects such as business mathematics, accounting and investment and finance. At the same time, you will immerse yourself in tourism-specific topics, from destination management to leisure sciences and tourism marketing.
Language training is an important part of your studies: In addition to English, you will learn a second foreign language - either Spanish, Italian or Polish. In the fourth semester, you will complete a 15-week internship, preferably abroad, and expand your knowledge of leisure trends and forecasts. This practical phase offers you the opportunity to apply theoretical knowledge and gain valuable professional experience.
In the fifth and sixth semesters, you will deepen your knowledge through elective modules and specific specialist courses. You can choose between various specializations, for example in the Management of the Tourism Industry field of expertise and the Tourism Science field of expertise. Your Bachelor thesis in the sixth semester rounds off your studies.
- Business mathematics
- Basics of destination management
- Introduction to leisure sciences
- English refresher (elective module)
- Basics of business management in tourism
- Accounting (elective module)
- Methodology of scientific work
- Compulsory elective area Foreign language skills
- Polish A1
- Spanish A1
- Italian A1
- Accounting I (annual financial statements and company taxes)
- Empirical social research/statistics
- Business English B2 (elective module)
- Systems and technologies of digitalization
- Fundamentals of investment and financing in tourism
- Tourism marketing
- Compulsory elective area Foreign language skills
- Polish A2
- Spanish A2
- Italian A2
- Tourism Management
- English for Tourism Management
- E-Marketing
- Models and applications for digital transformation (elective module)
- Economics/Economic Policy
- Tourism economics & tourism policy
- Accounting II (cost and performance accounting)
- Practical module
- Leisure trends and forecasts
- Tourism industry case study
- Personnel and organizational management
- Law/travel contract law
- Modern aspects of destination management
- Interculturality and ethics
- Advanced English C1 - Certificate Course I (elective module)
- Project Future Tourism
- Competence field Management of the tourism industry
- Tour operator management
- Content management
- event management
- hotel management
- Research seminar
- Final module (Bachelor thesis and defense)
- Communication training
- Competence field of tourism science
- Travel psychology
- Cultural/sports tourism
- Health/sustainable tourism
Career opportunities
Career areas where you can get started
Destination management
You develop strategies for the tourism positioning of regions and locations. You analyze potential, design experience offers and coordinate various stakeholders. With your understanding of regional characteristics and global trends, you create attractive destinations that inspire visitors and promote sustainable development at the same time.
Hotel management
You ensure smooth processes and excellent service in accommodation establishments. You manage staff, optimize processes and develop innovative offer concepts. With your intuition for guest needs and business know-how, you combine economic success with unforgettable experiences for international guests.
Tour operator management
You create attractive travel offers and successfully launch them on the market. You research destinations, negotiate with service providers and calculate prices. With your combination of product creativity and marketing expertise, you develop travel offers that fulfill customer wishes and exceed expectations.
Event management
You design and realize tourism events from the initial idea to the successful implementation. You plan resources, coordinate service providers and ensure unforgettable experiences. With your organizational skills and creative energy, you will create events that inspire visitors and revitalize destinations.
Sustainable tourism
You develop sustainable tourism concepts with ecological and social responsibility. You advise on the implementation of environmentally friendly practices and design resource-saving offers. With your holistic view of economic, ecological and social aspects, you will contribute to the responsible development of the tourism industry.
Digital tourism marketing
You use digital channels and tools to market tourism offers. You develop online strategies, manage social media presences and analyze user data. With your expertise in digital technologies and tourism marketing, you combine innovative communication with authentic travel experiences for the right target group.
What our students say about the Bachelor's degree program in Tourism Management
- Module handbook (course content and procedure)
- Program flyer
- Application information
- Website of the Faculty of Managerial and Cultural Studies
Your contact persons
2nd upper floor
First floor
We now also offer our student advisory service via WhatsApp. Just send us a message to: +49 173 2086748
Our promise to you
Studying in the wild east?
Studying with us is different. Above all, better. Why? We have a family atmosphere. There are small study groups and the lecturers are always there for you. There is a close connection to practice in all degree courses. And finding affordable accommodation is no problem here.
There are many other reasons, such as university sports or the student representatives, clubs and societies. Campus life in Zittau and Görlitz - the wild east - is unique.