About the Degree Programme
The leisure and tourism industry is growing steadily, and with it, the demand for qualified professionals. In the Bachelor degree programme in Tourism Management at Zittau/Görlitz University of Applied Sciences, you’ll gain the qualifications needed for a wide range of exciting career paths in this dynamic industry. The program combines expertise in Business Administration with tourism-specific knowledge and intercultural competence.
Versatile Training for the Tourism Industry
This practice-oriented program equips you with comprehensive skills in the following areas:
- Fundamentals of Business Administration, such as accounting, finance, and management
- Tourism-specific knowledge in destination management and tourism economics
- Digital skills through e-marketing and digital technologies
- Intercultural skills and foreign languages (English as well as Spanish, Italian, or Polish)
- Methodological and personal competence for project management and teamwork
A particular highlight is the international internship in the fourth semester, which provides you with valuable international experience. Starting in the fifth semester, you can choose your own areas of focus and specialize in fields such as tour operator management, hotel management, or event management. Studying in the Germany-Poland-Czech Republic border region also offers you daily opportunities for intercultural experiences.
Study details
The most important facts at a glance:
| faculty: | Managerial and Cultural Studies |
| Location: | Görlitz |
| Degree: | Bachelor of Arts |
| standard period of study: | 6 semesters |
| ECTS credits: | 180 |
| Language of instruction: | German |
| Enrolment for: | Winter semester |
| Application period: May 1 through September 30 | Start of studies: October |
| Admission restrictions: | No admission restrictions (no NC) Details |
| No prerequisite internship | Student Advisory Service |
| Accreditation status: | Accredited |
Course of study
Your degree program is optimally structured to help you gradually develop into a tourism and leisure expert. During the first three semesters, you’ll acquire a solid foundation in general subjects of Business Administration such as business mathematics, accounting, and investment and finance. At the same time, you’ll delve into tourism-specific topics, ranging from destination management and leisure studies to tourism marketing.
Language training is an important part of your program: In addition to English, you’ll learn a second foreign language—either Spanish, Italian, or Polish. In the fourth semester, you’ll complete a 15-week internship, preferably abroad, and expand your knowledge of leisure trends and forecasts. This practical phase offers you the opportunity to apply theoretical knowledge and gain valuable professional experience.
In the fifth and sixth semesters, you’ll deepen your knowledge through elective modules and specialized courses. You can choose between different areas of specialization, such as the field of tourism management and the field of tourism studies. Your Bachelor thesis in the sixth semester will round out your degree program.
- Business Mathematics
- Fundamentals of Destination Management
- Introduction to Leisure Studies
- English Refresher (Elective Module)
- Fundamentals of Business Administration in Tourism
- Accounting (Elective Module)
- Research Methods
- Elective-Required Area: Foreign Language Proficiency
- Polish A1
- Spanish A1
- Italian A1
- Accounting I (annual financial statements and company taxes)
- Empirical social research/statistics
- Business English B2 (elective module)
- Systems and technologies of digitalization
- Fundamentals of investment and financing in tourism
- Tourism marketing
- Compulsory elective area Foreign language skills
- Polish A2
- Spanish A2
- Italian A2
- Tourism Industry
- English for Tourism Management
- E-Marketing
- Models and Applications for Digital Transformation (Elective Module)
- Economics/Economic Policy
- Tourism Economics & Tourism Policy
- Accounting II (Cost and Activity-Based Accounting)
- practical module
- Leisure Trends and Forecasts
- Case Study: The Tourism Industry
- Personnel and organizational management
- Law/travel contract law
- Modern aspects of destination management
- Interculturality and ethics
- Advanced English C1 - Certificate Course I (elective module)
- Project Future Tourism
- Competence field Management of the tourism industry
- Tour operator management
- Content management
- event management
- hotel management
- Research Seminar
- Final Module (Bachelor’s Thesis and Defense)
- Communication Training
- Field of Expertise in Tourism Studies
- Travel Psychology
- Cultural/Sports Tourism
- Health and Sustainable Tourism
Career opportunities
Career areas where you can get started
Destination management
You develop strategies for the tourism positioning of regions and locations. You analyze potential, design experience offers and coordinate various stakeholders. With your understanding of regional characteristics and global trends, you create attractive destinations that inspire visitors and promote sustainable development at the same time.
Hotel Management You ensure smooth operations and excellent service in lodging establishments. You manage staff, optimize processes, and develop innovative service concepts. With your keen sense of guest needs and expertise in Business Administration, you combine financial success with unforgettable experiences for international guests.
Tour Operator Management
You create attractive travel packages and successfully bring them to market. You research destinations, negotiate with service providers, and calculate prices. With your combination of product creativity and marketing expertise, you develop travel packages that meet customer needs and exceed expectations.
Event management
You design and realize tourism events from the initial idea to the successful implementation. You plan resources, coordinate service providers and ensure unforgettable experiences. With your organizational skills and creative energy, you will create events that inspire visitors and revitalize destinations.
Sustainable Tourism
You will develop sustainable tourism concepts that incorporate environmental and social responsibility. You provide advice on implementing environmentally friendly practices and design offerings that conserve resources. With your holistic perspective on economic, environmental, and social aspects, you contribute to the responsible development of the tourism industry.
Digital tourism marketing
You use digital channels and tools to market tourism offers. You develop online strategies, manage social media presences and analyze user data. With your expertise in digital technologies and tourism marketing, you combine innovative communication with authentic travel experiences for the right target group.
Here's what our students have to say about the Bachelor's program in Tourism Management
- Module Handbook (Course Content and Structure)
- Program Flyer
- Application Information
- Website of the Faculty of Managerial and Cultural Studies
Your contact persons
2nd upper floor
First floor
Starting now, we're also offering our Student Advisory Service via WhatsApp. Just send us a message at: +49 173 2086748
Our promise to you
Studying in the wild east?
Studying with us is different. Above all, better. Why? We have a family atmosphere. There are small study groups and the lecturers are always there for you. There is a close connection to practice in all degree courses. And finding affordable accommodation is no problem here.
There are many other reasons, such as university sports or the student representatives, clubs and societies. Campus life in Zittau and Görlitz - the wild east - is unique.