International Business Communication

The Bachelor degree programme in International Business Communication will be restructured starting in the 2026/27 winter semester. In doing so, we are responding to the growing demands of the professional world and the job market to combine business thinking with communication, digital media, artificial intelligence, and international perspectives even more effectively. You’ll learn how companies and organizations communicate with customers, employees, markets, and partners—strategically, in a way that’s tailored to specific audiences, and responsibly.

This program is right for you if you want to combine business, communication, languages, and international topics while gaining extensive hands-on experience and exposure to an international environment. You’ll focus primarily on management, marketing, corporate communications, digital communication, human resources, intercultural collaboration, sustainability, and organizational change. English is an integral part of the program, including in some subject modules. In addition, you’ll choose to start learning another business-related foreign language—Polish, Spanish, or Italian.

Skills Profile

In this practice-oriented degree programme, you’ll acquire skills at the intersection of business, communication, and international affairs:

• Fundamental business knowledge and management skills
• Corporate communication, digital communication, and marketing
• English as an integral part of the program, including in subject modules
• Choice of an additional business-related foreign language: Polish, Spanish, or Italian
• Intercultural understanding and practical skills
• Project management and teamwork in real-world international challenges
• Digital communication strategies, content, customer communication, and online marketing
• Sustainability, HR, and change communication
• Specialization in Digital Market and Communication Management or Organizational and Transformation Communication
• Online Marketing Challenges
• Elective and required modules to customize your study profile

Step by step, your degree program will help you develop a profile at the intersection of business, communication, and international affairs. In the first few semesters, you’ll lay the foundation in business, management, marketing, communication, digitalization, intercultural studies, and English. In addition, you’ll choose another business-related foreign language—Polish, Spanish, or Italian.

In the third semester, you’ll study abroad. You can choose your own university abroad or select one of our partner institutions. We’ll support you with your application and financial aid requests.

Starting in the fourth semester, you’ll tailor your academic profile to your individual interests and career goals. You’ll choose one of two specializations —Digital Market and Communication Management or Organizational and Transformation Communication—and further customize your focus through required and elective modules.

In the 4th and 5th semesters, you’ll focus more on projects and work in research and innovation labs, but above all on current topics related to sustainability, communication, and markets ranging from the regional to the global economy. In the process, you’ll also continue to develop your skills in the constructive and critical use of artificial intelligence.

You’ll spend the sixth semester as part of the practical module at a company of your choice—in Germany or abroad—gaining valuable professional experience. In the final, seventh semester, you’ll participate in a unique project involving several companies and universities across Europe and complete your degree with a Bachelor thesis, in which you’ll conduct academic research on a relevant topic in the field of International Business Communication.

According to LinkedIn and Business Insider, communication, digital, and—last but not least—AI skills top the list of the most in-demand skills across Europe. According to StepStone, there are already more than 2,700 open entry-level positions in business communication and related fields in German-speaking countries.

You understand economic contexts, can analyze target audiences, utilize digital channels, and design communication strategies for companies, organizations, and international contexts.

After graduation, you’ll work where business, communication, and international affairs converge. Typical career fields include:

• digital communication, online marketing, social media, and content marketing
• corporate communications, public relations, and stakeholder communications
• HR communication, employer branding, and change communication
• Sustainability and corporate responsibility communication, intercultural management
• international project and partner communication
• Customer communication and the digital sales environment
• Economic Development, Associations, NGOs, Startups, and Consulting Firms

Admission to the degree programme is open; there is no minimum admission requirement.
You must have an Abitur, the university of applied sciences entrance qualification, or a degree recognized as equivalent.
Foreign high school diplomas must receive recognition in Germany as a university entrance qualification. You can find more information on our application page or through the International Office.

Since part of the program is taught in English, you must have English proficiency at least at the B2 level.
International applicants must demonstrate very good German language skills.

For English, proficiency at the B2 level of the Common European Framework of Reference for Languages (CEFR) is sufficient.

International applicants can demonstrate their good German language skills as follows:

• the German Language Test for University Admission (minimum DSH-2)
  (Tip: Our university offers a DSH preparation course!),
• the Test of German as a Foreign Language (minimum TestDaF Level 4),
• the Goethe Certificate C1 or C2,
• the Goethe Institute’s Grand or Small German Language Diploma (GDS/KDS),
• the German Language Diploma of the Conference of Ministers of Education (Second Level), or
• passing the telc German C1 university exam.

Yes, in the 6th semester, you'll complete a required internship (20 weeks) at a company or organization of your choice, either in Germany or abroad.

Yes. In the 3rd semester, you’ll plan and experience your semester abroad. There, you’ll take relevant courses at a university abroad and broaden your academic and international horizons. In addition, during the sixth semester, you’ll gain practical experience—ideally abroad or at a company or organization with an international focus.

Starting in the third semester, you’ll choose one of two specializations:

Digital Market and Communication Management:
This track focuses on digital markets, online marketing, customer communication, content, campaigns, and data-driven communication.

Organizational and Transformation Communication:
Here, you’ll focus on internal communication, HR communication, leadership, organizational change, and change communication.

In addition, the program includes required-elective and elective modules that allow you to tailor your academic profile to your individual interests. Depending on your course of study, these may include, for example, Polish in Transnational Economic Spaces, Economics and Computer Science, Accounting, or (for international students) German as a Foreign Language (DaF).

Not in the traditional sense. You’ll learn important economic fundamentals, but you’ll combine them with communication, digital media, languages, intercultural studies, and international practice. This degree programme is a good fit for you if you want to understand business but are more interested in working with communication, target audiences, markets, and international topics.

International Business Communication combines elements from business, communication management, marketing, digital communication, and international business. The focus is on communicating business topics internationally, digitally, and in a way that is tailored to specific target audiences—for example, in companies, organizations, projects, or on digital channels.

Digital communication is an important part of the course. You will deal with online marketing, content, customer communication, digital communication strategies and the question of how companies reach target groups via different channels.

Our degree programme is known for its strong practical focus: Instead of just attending lectures, you’ll work on real-world tasks from companies right from the start and gain valuable experience through projects—just like in a real-world professional setting.

To this end, we offer modern formats such as challenge-based learning, workshops, case studies, and project work. For example, you’ll develop communication and marketing ideas, work with digital tools and AI, or present solutions to industry partners. Key components of the program also include international projects with our partner universities abroad, summer and winter schools, and your full-time work placement semester.

Our unique city is widely known for its cozy atmosphere, its breathtaking Old Town, and its many recreational opportunities. The European City of Görlitz-Zgorzelec and its location in the Poland-Czech Republic-Germany tri-border region provide the perfect setting for an internationally oriented degree programme. Here, you’ll study in a place with short commutes, an affordable cost of living, and an environment that fosters international connections.

English is an integral part of the program, and in the later semesters, it is also included in carefully designed subject modules. In addition, you’ll choose another business-related foreign language for two semesters:

Polish, Spanish, or Italian. This will strengthen your skills in international communication, intercultural competence for collaboration, and business contexts.

We can also advise you in English by arrangement - also via video call by appointment! We look forward to hearing from you!