The Bachelor's degree course in International Business Communication will be realigned from winter semester 2026/27. In doing so, we are responding to the increased demands of practice and the job market to combine business thinking with communication, digital media, artificial intelligence and international perspectives even more effectively. You will learn how companies and organizations communicate with customers, employees, markets and partners - strategically, responsibly and in line with target groups.
The degree program is right for you if you want to combine business, communication, languages and international topics and experience a lot of direct practice and internationality. You will focus on management, marketing, corporate communication, digital communication, human resources, intercultural cooperation, sustainability and organizational change. English is a fixed component, including in some specialist modules. You can also choose Polish, Spanish or Italian as an introduction to another business-related foreign language.
Competence profile
In this practice-oriented degree course, you will acquire skills at the interface of business, communication and internationality:
| Faculty: | Managerial and Cultural Studies |
| Location: | Görlitz |
| Degree: | Bachelor of Arts |
| Standard period of study: | 7 semesters |
| ECTS points: | 210 |
| Teaching language: | Mainly German/in higher semesters also English |
| Enrolment for: | Winter semester |
| Application: 1.5 to 30.09 | Start of studies: October |
| Admission restriction: | Open admission (without NC) Details |
| Semester abroad: | compulsory in the 3rd semester |
| Compulsory work placement: | 20-week internship in the 6th semester (ideally abroad or at least with an international connection) |
| Accreditation status: | accredited |
| To the student advisory service |
Step by step, your degree program builds a profile at the interface of business, communication and internationality. In the first semesters, you will lay the foundations in business, management, marketing, communication, digitalization, interculturality and English. You will also choose a further business-related foreign language in Polish, Spanish or Italian.
In the 3rd semester you go abroad. You can choose your own university abroad or make use of our partner universities. We will support you with the application and funding applications.
From the fourth semester onwards, you will hone your profile according to your individual interests and career goals. You choose one of two specializations - Digital Market and Communication Management or Organizational and Transformation Communication - and set further personal priorities with elective and optional modules.
In the 4th and 5th semesters, you will increasingly work on projects, in research and innovation laboratories, but above all on current topics relating to sustainability, communication and markets in the regional to global economy. You will also develop your skills in the use of artificial intelligence in a constructive and critical manner.
You will spend the sixth semester as part of the practical module in a company of your choice - in Germany or abroad - and gain valuable professional experience. In the final seventh semester, you will experience a unique project with several companies and universities from Europe and complete your studies with the Bachelor thesis, in which you will work on a relevant question from the field of international business communication.
Compulsory elective area:
Specialization in digital market and communication management:
Specialization in organizational and transformation communication:
Compulsory elective area:
Specialization in digital market and communication management:
Specialization in organizational and transformation communication:
Leadership and HR Communication (EN)
According to LinkedIn and Business Insider, communication, digital and, last but not least, AI skills are at the top of the most sought-after skills list - across Europe. According to StepStone, there are already more than 2,700 open entry-level positions for business communication and related professions in German-speaking countries.
You understand economic contexts, can analyse target groups, use digital channels and design communication measures for companies, organizations and international contexts.
After graduating, you will work where business, communication and internationality come together. Typical professional fields are
Sustainability and responsibility communication
You deal with communication on sustainability, responsibility and credibility. You support organizations in communicating complex topics in an understandable way, taking stakeholder expectations into account and communicating responsibly about future issues.
Digital marketing
You develop digital communication and marketing measures for companies, brands and organizations. You create content for various digital channels, analyze user behavior and optimize marketing measures based on data. You will naturally work with artificial intelligence. Through your understanding of cultural differences, you will design customized communication strategies for different markets.
International project management
You provide communicative and organizational support for international projects. You prepare information, coordinate agreements, accompany teams and ensure that cooperation is successful across language, cultural and organizational boundaries.
Network management
You build and maintain strategic relationships between companies, organizations and institutions at regional and international level. You identify opportunities for cooperation, organize networking events and promote the exchange of knowledge and experience. With your communication skills, you connect different stakeholders and create added value through sustainable partnerships.
Language services
You take on specialized translation and communication tasks in international business contexts. You adapt specialist texts and marketing materials for different target groups, taking cultural differences into account. With your industry-specific knowledge and state-of-the-art translation tools, you ensure the precise communication of content across language barriers.
Economic development
You support regional development and promote international economic relations. You advise companies on opening up new markets, support relocation projects and initiate cross-border cooperation. Your understanding of economic interrelationships and your intercultural skills make you a valuable mediator between different economic areas and cultures.
Not sure yet? If you have any questions, please contact our student advisory service. We are at your side when it comes to choosing a course.
The course is admission-free, there is no NC.
You need the Abitur, the uiversity of applied sciences qualification or a degree recognized as equivalent.
Foreign school-leaving qualifications must be recognized as a university entrance qualification in Germany. You can find information on this on our application page or from the International Office.
As the course is partly taught in English, you will need at least B2 level English.
International applicants must provide evidence of very good German language skills.
For English, knowledge of level B2 of the Common European Framework of Reference for Languages (CEFR) is sufficient.
Foreign applicants can prove their very good German language skills as follows:
Yes, in the 6th semester you will complete a compulsory internship (20 weeks) in a company or organization of your choice in Germany or abroad.
Yes, in the 3rd semester you design and experience your semester abroad. You will take suitable modules at a university abroad and expand your studies both professionally and internationally. In the 6th semester, you will also gain practical experience - ideally abroad or in a company or organization with an international focus.
From the third semester onwards, you will choose one of two specializations:
Digital market and communication management:
Here you will focus on digital markets, online marketing, customer communication, content, campaigns and data-based communication.
Organizational and transformation communication:
Here you will focus on internal communication, HR communication, leadership, organizational change and change communication.
The degree program also includes elective and optional modules that you can use to enhance your individual profile. Depending on the course of study, these include, for example, Polish in transnational economic areas, mathematics for business and computer science, accounting or (for incomers) German as a foreign language / DaF.
Not in the traditional sense. You will learn important economic basics, but combine them with communication, digital media, languages, interculturalism and international practice. The degree program is right for you if you want to understand economics, but want to work more with communication, target groups, markets and international topics.
International Business Communication combines elements of economics, communication management, marketing, digital communication and international business. The focus is on communicating economic topics internationally, digitally and in a way that is appropriate for the target group - for example in companies, organizations, projects or on digital channels.
Digital communication is an important part of the course. You will deal with online marketing, content, customer communication, digital communication strategies and the question of how companies reach target groups via different channels.
Our degree program is known for its consistent practical relevance: instead of just listening to lectures, you work on real tasks from companies right from the start and gain valuable experience in projects - just like in real professional practice.
We offer modern formats such as challenge-based learning, workshops, case studies and project work. For example, you will develop communication and marketing ideas, work with digital tools and AI or present solutions to practice partners. International projects with our partner universities abroad, summer and winter schools and your entire internship semester are also key components of your studies.
Our unique city is widely known for its cozy flair, its breathtaking old town and the many recreational opportunities. The European city of Görlitz-Zgorzelec and its location in the three-country region of Poland-Czech Republic-Germany are the perfect environment for an internationally oriented degree course. Here you can study with short distances, affordable living and an internationally connected environment.
English is an integral part of the course, in the higher semesters also in carefully designed specialist modules. In addition, you choose another business-related foreign language for two semesters:
Polish, Spanish or Italian. This will strengthen your profile for international communication, intercultural competence for cooperation and business contexts.
We can also advise you in English by arrangement - also via video call by appointment! We look forward to hearing from you!
Studying with us is different. Above all, better. Why? We have a family atmosphere. There are small study groups and the lecturers are always there for you. There is a close connection to practice in all degree courses. And finding affordable accommodation is no problem here.
There are many other reasons, such as university sports or the student representatives, clubs and societies. Campus life in Zittau and Görlitz - the wild east - is unique.
