Business idea development workshop series

"If I have an hour to solve a problem, I spend 55 minutes on the problem and 5 minutes on the solution." Albert Einstein

As part of this workshop series, the first session on October 28, 2021, will introduce you to qualitative market analysis methods, among other topics, that can provide inspiration for developing innovative business ideas. You’ll also apply methods and tools to examine a problem from the customer’s perspective and identify real pain points, motivations, and desires.

With this newly gained customer perspective, you’ll be able to quickly turn ideas into prototypes during the second workshop on November 4, 2021, and test them directly for customer response.

With this workshop series, we aim to offer you the opportunity to further develop your business idea and thereby improve your chances of securing startup funding such as the InnoStartBonus, a technology startup grant, or an EXIST startup grant.