Business idea development workshop (online)
Business idea development with design thinking: How do I find a business idea that works?
| Begin |
25. November 2020 -
14:00 |
| End | 02. December 2020 - 20:00 |
Please note: Due to the current situation regarding the coronavirus pandemic, this workshop will be held online. - The registration deadline is therefore November 24, 2020.
The content of the event will be adapted to the new format.
What is an innovative business idea, and how does it come about?
In this workshop, you’ll learn, among other things, qualitative market analysis methods that can provide inspiration for developing innovative business ideas. You’ll also apply methods and tools to examine a problem from the customer’s perspective and identify real pain points, motivations, and desires. With this new customer perspective, you can quickly implement ideas through “prototyping” and test them directly for user response.
“If I have an hour to solve a problem, I spend 55 minutes on the problem and 5 minutes on the solution.” Albert Einstein
Target groups: Students, employees and graduates
Format: Design thinking methods
Lecturers: David Sauer and Lorenz Kallenbach
Contact: David Sauer, d.sauer(at)hszg.de
Project: Start-up academy
Wednesday, November 25, 2020 2 p.m. - 8 p.m. and
Wednesday, December 02, 2020 2 - 8 p.m.
ahoj common room, Görlitz, Landskronstr. 4
2nd upper floor
4th upper floor
1st floor
