Design and evaluation of surveys (online)

Surveys are a helpful tool for collecting data. They can be relevant for final dissertations or research projects, but also in the context of starting a business. Many startups and aspiring entrepreneurs conduct small-scale surveys to gauge interest in their product, gather suggestions for improvement, and determine potential customers’ willingness to pay. However, there are many hurdles to designing a successful survey, and even small mistakes can lead to skewed results and worthless data.

The first part focuses on survey design:

• What questions should the survey answer?
• What type of survey is right for my project?
• How should good questions be phrased?
• What do I need to keep in mind to avoid influencing participants?
• When is my survey actually “representative”?

The second part focuses on the statistical analysis options for the collected data:

• What statistical measures are available?
• How are means, medians, etc., calculated?
• How can I use the survey data to answer my research questions?

This provides participants with a solid and practical foundation for conducting surveys independently and avoiding common mistakes from the start.

The course is aimed at (prospective) entrepreneurs as well as anyone considering conducting their own surveys, for example, for a Bachelor’s or Master's thesis. No prior knowledge is required to participate in this workshop.