About the Degree Programme
Society and the economy are changing. Digitalization, sustainability and new ways of working are fundamentally changing organizations. The Master's in Culture and Transformation Management qualifies you to shape these change processes. You will learn how to strategically plan transformations, manage cultural projects and lead people through change.
What you can expect on the course
The degree program combines three areas of expertise:
- Transformation and management: change management, sustainable corporate design, leadership and legal aspects
- Culture and cultural management: management of the cultural sector, cultural policy, aesthetics and current art and cultural formats
- Interdisciplinary skills: Empirical social research, social psychology, personal development and resilience
A special focus is on the use of artificial intelligence in transformation projects. Media and communication management and the development of business plans complete your profile.
Study details
The most important facts at a glance:
| faculty: | Managerial and Cultural Studies |
| Location: | Görlitz |
| Degree: | Master of Arts |
| standard period of study: | 4 semesters (3 semesters with proof of a semester abroad or an equivalent internship) |
| ECTS credits: | 120 |
| Language of instruction: | German |
| Enrolment for: | Winter semester |
| application: May 1 through September 30 | Start of studies: October |
| Admission restrictions: | No admission restrictions (no NC) Details |
| No prerequisite internship | Student Advisory Service |
| Accreditation status: | in preparation |
Course content
The program spans four semesters and combines management-oriented modules with content from the field of cultural studies. In the first semester, you’ll lay the foundation in transformation and change management as well as sustainable business design. At the same time, you’ll explore cultural policy, the economics of culture, and the management of cultural institutions.
The second semester deepens your methodological and communication skills:
- Media and Communication Management
- Methods of Empirical Social Research
- Social psychology and personal development
- Legal Aspects of Transformation
In addition, you’ll develop business plans and explore aesthetics and creativity. The Research and Project Workshop supports you in developing your own project ideas. In the third semester, you’ll choose between a semester abroad at a partner university or a practical project at an organization of your choice. The fourth semester is dedicated to your Master's thesis, where you’ll combine academic analysis with practice-oriented questions.
- Sustainable corporate design and leadership
- Social psychology
- Media and communication management
- Cultural and art formats, trends and developments
- Management of the cultural sector
- Business plans
- Methods of empirical social research
- Transformation and change management
- Legal aspects of transformation
- Research and project workshop
- Cultural policy and economics
- Aesthetics and creativity
- AI in transformation projects
- Personal development and resilience
- Semester abroad or practical project
- Final module: Master's thesis
Career opportunities
Career areas where you can get started
Change Management
You guide companies and organizations through change processes. You analyze structures, develop transformation strategies, and support executives in implementing change.
Cultural Management
You manage cultural institutions such as theaters, museums, or festivals. You are responsible for program planning, public relations, and financing, and you develop new event formats.
Corporate Communications
You shape the internal and external communications of organizations. You develop communication strategies, manage media campaigns, and strengthen brand identity.
Sustainability Management
You will develop concepts for sustainable Corporate Management. You will analyze environmental and social impacts and support the implementation of sustainability strategies.
Project management
You manage complex projects in culture, business or public administration. You coordinate teams, monitor budgets and ensure that projects are implemented on time.
Organizational Development
You advise companies on how to further develop their structures and processes. You facilitate workshops, support team development, and foster a forward-looking work culture.
You will find even more opportunities with us in the following related degree programs:
You might also be interested in the following degree programmes
- Bachelor’s in Culture and Management
- Bachelor's in International Business Communication
- Bachelor’s in Business Administration
Still not sure? If you have any questions, please contact our Student Advisory Service. We’re here to help you choose the right program.
Admission Requirements
- Bachelor’s degree or higher, regardless of field of study
- English proficiency at the B2 level (high school graduation level)
Here's what our students have to say about our university
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Our promise to you
Studying in the wild east?
Studying with us is different. Above all, better. Why? We have a family atmosphere. There are small study groups and the lecturers are always there for you. There is a close connection to practice in all degree courses. And finding affordable accommodation is no problem here.
There are many other reasons, such as university sports or the student representatives, clubs and societies. Campus life in Zittau and Görlitz, the wild east, is unique.