15 January 2026
Find out more about the online university information day and register!
Immerse yourself in the world of our degree programs and experience campus life - conveniently from anywhere.
Society and the economy are changing. Digitalization, sustainability and new ways of working are fundamentally changing organizations. The Master's in Culture and Transformation Management qualifies you to shape these change processes. You will learn how to strategically plan transformations, manage cultural projects and lead people through change.
What you can expect on the course
The degree program combines three areas of expertise:
A special focus is on the use of artificial intelligence in transformation projects. Media and communication management and the development of business plans complete your profile.
| Faculty: | Managerial and Cultural Studies |
| Location: | Görlitz |
| Degree: | Master of Arts |
| Standard period of study: | 4 semesters |
| ECTS points: | 120 |
| Teaching language: | German |
| Enrolment for: | Winter semester |
| Application deadline1.5 to 30.9 | Start of studies: October |
| Admission restriction: | open admission (without NC) Details |
| No pre-study internship | to the student advisory service |
| Accreditation status: | in preparation |
The course lasts four semesters and combines management-oriented modules with cultural studies content. In the first semester, you will lay the foundations in transformation and change management as well as sustainable corporate design. At the same time, you will study cultural policy, cultural economics and the management of the cultural sector.
The second semester deepens your methodological and communication skills:
In addition, you will develop business plans and explore aesthetics and creativity. The research and project workshop will help you develop your own project ideas. In the third semester, you can choose between a semester abroad at a partner university or a practical project in an organization of your choice. The fourth semester is dedicated to your Master's thesis. Here you will combine scientific analysis with practical issues.
Change management
You accompany companies and organizations through change processes. You analyze structures, develop transformation strategies and support managers in implementing change.
Cultural management
You manage cultural institutions such as theaters, museums or festivals. You are responsible for program planning, public relations and financing and develop new event formats.
Corporate Communications
You shape the internal and external communication of organizations. You will develop communication strategies, manage media campaigns and strengthen the brand identity.
Sustainability management
You develop concepts for sustainable corporate management. You analyze ecological and social impacts and support the implementation of sustainability strategies.
Project management
You manage complex projects in culture, business or public administration. You coordinate teams, monitor budgets and ensure that projects are implemented on time.
Organizational development
You advise companies on the further development of their structures and processes. You moderate workshops, support team development and promote a sustainable work culture.
You will find even more opportunities with us in the following related degree programs:
Not sure yet? If you have any questions, please contact our student advisory service. We are at your side when it comes to choosing a course.
We now also offer our student advisory service via WhatsApp. Just send us a message to: +49 173 2086748
Studying with us is different. Above all, better. Why? We have a family atmosphere. There are small study groups and the lecturers are always there for you. There is a close connection to practice in all degree courses. And finding affordable accommodation is no problem here.
There are many other reasons, such as university sports or the student representatives, clubs and societies. Campus life in Zittau and Görlitz, the wild east, is unique.
Our newsletter provides you with regular tips and information about studying. From application strategies to student finance, we keep you up to date on everything you need to know. Subscribe to our newsletter now and always be well informed! ♥
