Master's in International Tourism Management

The Master’s degree programme in International Tourism Management specifically prepares you for leadership roles in the global tourism industry. In an industry characterized by constant change and intercultural challenges, you’ll develop the skills needed to design innovative tourism concepts and implement sustainable strategies. With a strong international focus, you’ll qualify for demanding positions in one of the world’s largest economic sectors.

Practice-Oriented Specialization with an International Focus

In this Master’s program, you will gain in-depth knowledge and practical skills in:

• Strategic management and business planning in an international context
• Forward-looking mobility concepts and sustainable Corporate Management
• Product and Innovation Management for Global Tourism Markets
• Digital Marketing and Social Media Strategies
• Intercultural communication and international human resources management
• Staging of Tourism Experiences and Experience Design

These skills are primarily taught through project-based learning formats focused on practical application and implementation. Through workshops, fieldwork, and international field trips/courses / fieldwork, you’ll gain hands-on insights into various tourism markets. A mandatory semester abroad at one of our numerous partner universities in Europe—from Poland and the Czech Republic to Finland and France, all the way to Spain and Italy—will broaden your intercultural horizons and expand your international network.

The Master’s degree programme in International Tourism Management is structured over four semesters and combines expertise in Business Administration with tourism-specific content and intercultural skills. The degree programme has a modular structure and systematically prepares you for comprehensive qualifications in international leadership roles.

In the first semester, you’ll acquire foundational knowledge in areas such as business planning, human resources management in an international context, and future-oriented mobility. You’ll explore methods of marketing and sustainable business planning. The second semester deepens your knowledge through modules such as product development for tourism markets, digital communication strategies, and international business law. The Future Workshop gives you the opportunity to develop innovative concepts for the tourism industry. You’ll spend the third semester abroad, expanding your language skills, cultural competencies, and professional perspectives at one of our partner universities. In a research seminar, you’ll also prepare for your master’s thesis, which you’ll complete in the fourth semester.

You will find even more opportunities with us in the following related degree programs:

Admission Requirements

Admission to the consecutive Master’s program in International Tourism Management requires the completion of at least a three-year degree program (corresponding to a minimum of 180 ECTS credits) leading to a professionally qualifying higher education degree.

Applicants for the master’s degree programme should also meet the following academic and personal requirements:

• a particular interest in the global tourism industry
• English proficiency at Level B of the Common European Framework of Reference for Languages
• an interest in different cultures and languages
• Strong communication skills
• Willingness to work internationally
• Ability to work well in a team