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The Master's degree program in International Tourism Management prepares you specifically for management tasks in the global tourism industry. In an industry that is characterized by continuous change and intercultural challenges, you will develop the necessary skills to design innovative tourism concepts and implement sustainable strategies. With a strong international focus, you will qualify for challenging positions in one of the world's largest economic sectors.
Practice-oriented specialization with an international focus
On the Master's degree program, you will acquire in-depth knowledge and practical skills in
These skills are primarily taught in project-oriented teaching formats that focus on action and implementation skills. You will gain practical insights into various tourism markets through workshops, field work and international field trips/courses / fieldwork. A compulsory semester abroad at one of our numerous partner universities in Europe - from Poland and the Czech Republic to Finland, France, Spain and Italy - will broaden your intercultural horizons and your international network.
| Faculty: | Managerial and Cultural Studies |
| Location: | Görlitz |
| Degree: | Master of Arts |
| Standard period of study: | 4 semesters |
| ECTS points: | 120 |
| Teaching language: | German |
| Enrolment for: | Winter semester |
| Application: 1.5. to 30.09. (WS) | Start of studies: October |
| Admission restriction: | Open admission (without NC) Details |
| No pre-study internship | to the student advisory service |
| Accreditation status: | accredited |
The Master's degree course in International Tourism Management is designed for four semesters and combines business expertise with tourism-specific content and intercultural skills. The degree program has a modular structure and systematically leads you to a comprehensive qualification for international management tasks.
In the first semester, you will acquire basic knowledge in areas such as business planning, personnel management in an international context and future-oriented mobility. You will deal with methods of staging and sustainable corporate planning. The second semester deepens your knowledge with modules such as product development for tourism markets, digital communication strategies and international business law. The future workshop gives you space to develop innovative concepts for the tourism industry. You will spend the third semester abroad and expand your language skills, cultural competencies and professional perspectives at one of our partner universities. In a research seminar, you will also prepare for your Master's thesis, which you will complete in the fourth semester.
Destination Management
You develop sustainable strategies for tourist regions in the face of international competition. You will analyze market potential, design innovative experiences and coordinate various stakeholders in order to position and market destinations for the future.
Tourism consulting
You advise companies and organizations in the tourism industry on strategic decisions. You evaluate business models, identify optimization potential and develop tailor-made solutions for complex challenges in the international tourism environment.
Innovation management
You drive digital transformation and sustainable development in tourism companies. You design forward-looking products and services, implement new technologies and design innovative processes for changing customer needs.
International project management
You plan and manage complex tourism projects in an international context. You coordinate intercultural teams, implement strategic goals and are responsible for the successful realization of projects, taking into account global market conditions.
Sustainability management
You will develop and implement sustainability strategies for tourism products and companies. You will analyze ecological and social impacts, initiate measures to conserve resources and design responsible concepts for the tourism of the future.
International development cooperation
You will work on tourism development projects in international organizations. You will design programs to promote sustainable forms of tourism, support local partners in their implementation and contribute to the socio-economic development of regions.
You will find even more opportunities with us in the following related degree programs:
Not sure yet? If you have any questions, please contact our student advisory service. We are at your side when it comes to choosing a course.
Admission to the consecutive Master's degree program in International Tourism Management requires a degree of at least three years (corresponding to at least 180 ECTS points) with a university degree qualifying for a profession.
Applicants for the Master's program should also have the following professional and social qualifications:
We now also offer our student advisory service via WhatsApp. Just send us a message to: +49 173 2086748
Studying with us is different. Above all, better. Why? We have a family atmosphere. There are small study groups and the lecturers are always there for you. There is a close connection to practice in all degree courses. And finding affordable accommodation is no problem here.
There are many other reasons, such as university sports or the student representatives, clubs and societies. Campus life in Zittau and Görlitz, the wild east, is unique.
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