Author: Sebastian Benad
Images: Julia Neubauer / S. Benad

International Business Communication students take on the challenges and opportunities of the Online Marketing Challenge 2024. With two dedicated teams embarking on exciting projects with real-life practice partners, the SEPT Competence Center offers a platform where theory comes to life and practical skills are honed.

The Online Marketing Challenge offers students of the FMK and Leipzig University a platform to apply their marketing knowledge in practice. In addition to the two FMK teams, four other teams from Leipzig University are taking part, which makes the competition particularly exciting.

• German Center for Astrophysics (DZA), Görlitz:
  Students work on marketing strategies for scientific innovations and learn how to market complex content in an understandable and appealing way.
• Hotel Insel der Sinne, Görlitz:
  This boutique hotel is the perfect partner for creative marketing concepts in the tourism and hospitality sector. Students can focus on emotional and eventful campaigns here.

A total of six teams will be competing, which further promotes exchange and competitive experience. This constellation enables the students not only to learn from each other, but also to test their strategies in a real competitive environment.

The challenge starts with an analysis phase in which the teams explore the needs of their respective practice partners. Planning is followed by the implementation of the campaigns, which culminates in a final presentation of the results in Dresden in July.

By participating in projects such as the Online Marketing Challenge, the FMK actively promotes the practical application of theoretical knowledge and prepares students for the challenges in dynamic professional fields.