The University Library now also offers a comprehensive range of e-books from the publisher Franz Vahlen. Three new packages on the topics of "Marketing and Trade", "Production and Logistics" and "Human Resource Management" with a total of 88 titles have been acquired. If you want to search for these titles explicitly in the library collection, simply enter the publisher "Vahlen" in the advanced search and click on the media type "e-book".
You will then find this title, among others, in the list of results:
Offline and online marketing, mobile and social media marketing
Contact:
Anke Rubel
Center for Communication and Information
- University Library -
E-mail: a.rubel@hszg.de