In the Zukunftswerkstatt, experts provide you with tools in free online courses so that you can make the best use of the web for yourself. Whether for your personal blog or your future career in the online world: the Zukunftswerkstatt makes you fit for the web! Practical experts not only teach you the theory, but also show you step by step how you can immediately put the new content into practice. The best thing about it: you don't need any previous knowledge and, if you successfully complete the course, you will receive a certification that is the perfect addition to your application! Akram (6th semester Tourism Management) agrees:

"I successfully took part in the course and it was great that people who, like us in the e-Marketing module, had already gained initial experience in the field were able to deepen their knowledge in the event and ask the organizers practical questions directly!"

Lisa (6th semester Tourism Management) agrees:

"It was very exciting to gain an insight into the possibilities that Google offers. The analytical tools in particular are very helpful!"

We're sure you'll want to take your chance and take part in the upcoming future workshop!

The future workshop will take place online in two sessions on 02.06. and 09.06.2021 from 14:00 via meet.google.com.

On 02.06.2021 you will get an insight into the 1x1 of online marketing and learn how to define goals, segment target groups and thus optimize your online marketing strategies.

On 09.06.2021 from 14:00 - 17:15 you will receive tips and tricks for the search engine optimization of your website and learn how to collect and analyze user data with Google Analytics and derive valuable information from it.

Are you interested and want to take part? You can simply register for the events online via OPAL and will then receive access to the link to the online event.