24. June 2015

Mouse flavored cat food?

Campus on Tour: Prof. Munkwitz gives Hamburg students insights into storytelling in cultural marketing.

Many high school graduates dream of a creative job in the cultural sector. But what do you need to study to get one? On June 30, about 110 students from the Ida Ehre School in Hamburg will have the opportunity to ask a professor of culture and management questions about his field and his university.

Why isn’t cat food available in “mouse” flavor? Using this question as a starting point, Professor Dr. Matthias Munkwitz from the Zittau/Görlitz University of Applied Sciences will provide insights into the

undefined” degree program in “culture and management.”

With his lecture on storytelling in cultural marketing, he aims to highlight career prospects in the cultural and creative industries for the students at Ida Ehre School—and to draw attention to the advantages of universities in eastern Germany.

“It’s worth looking beyond state borders when choosing where to study. Many East German universities offer excellent study conditions. For example, students at the Zittau/Görlitz University of Applied Sciences benefit from first-class educational programs, intensive support, and modern facilities,” says Professor Munkwitz.

The event is part of the “Campus on Tour” initiative, which is organized by the cross-state higher education marketing campaign “My Campus: Studying in the Far East.”

On June 16, Prof. Dr. Tino Schütte was already “Campus on Tour” and, together with campus specialist Johannes Herbrig, gave a trial lecture at the Hanse School of Business and Administration in Lübeck, explaining how building energy balances are calculated and what the industrial engineering program

undefined” in housing and real estate management

covers. He thus gave approximately 80 students from the technical high school and vocational high school an insight into technical and economic interrelationships and into the

undefinedvariety of study options

available in the eastern German states.

 

“Universities in eastern Germany offer good conditions for studying. For example, students at HSZG generally find jobs quickly after graduation thanks to our strong reputation and close ties to the business community,” said Professor Schütte.

 


Contact:

Public Relations Office

Antje Pfitzner

Email: a.pfitzner@hszg.de