Course: Business idea development in the healthcare sector

Do you want to do more than just cram theory—do you want to actively help shape the healthcare system? Then you’ve come to the right place! In this workshop, you’ll learn to work on real-world problems alongside industry partners from the nursing and healthcare sectors and develop innovative business ideas from them. You’ll use the design thinking approach to make your ideas user-centered while ensuring they’re economically viable. This way, you’ll gain valuable hands-on experience and develop skills for your future career.

What to Expect

1. Introduction to Design Thinking
   • How do you proceed in a structured way from problem definition to idea generation?
   • What tools can help you develop innovative solutions?
2. Joint problem space analysis with industry partners
   • Dive into real-world challenges in nursing and healthcare
   • Identify the most pressing challenges and priorities
3. Prototyping: Turning ideas into tangible concepts
   • Create initial prototypes of your business idea
   • Test your approaches and optimize them based on feedback
4. Business Model Development
   • Learn how to turn a good idea into a sustainable business model
   • Combine business expertise with social value
5. Storytelling & Presentation
   • Convince others of your idea: How do you tell your story?
   • Develop impactful presentations that inspire decision-makers

What You’ll Gain

• Practical knowledge building: You’ll learn how to tackle real-world problems in the healthcare industry and develop solutions for them.
• Strong Networking: During the workshop, you’ll meet industry experts with whom you can exchange ideas and build professional connections.
• A Boon for Your Resume: You’ll gain valuable experience in project work and entrepreneurial thinking that will set you apart from other applicants.
• Thinking Outside the Box: Benefit from interdisciplinary collaboration and learn how different fields can benefit from one another.

Schedule

Start: Monday, March 31, 2025, 8:00 a.m. in G IV/0.14

Monday, March 31, 2025 | 8:00 a.m. – 11:30 a.m . | Design Thinking Workshop
Tuesday, April 1, 2025 | 12:30 p.m. – 4:00 p.m. | Problem Space Analysis Workshop with Industry Partners

April – June 2025 | Coaching for project teams | Focus: Problem space analysis

Thursday, May 8, 2025 | 3:00 – 8:00 p.m. | Business Model Development Workshop
Friday, May 9, 2025 | 3:00 p.m. – 8 : 00 p. m. | Workshop on Business Model Innovation & Storytelling
Tuesday, May 13, 2025 | 12:30 p.m. – 4:00 p.m. | Prototyping Workshop

May – June 2025 | Coaching for project teams | Focus: Validation & fine-tuning of prototypes

Wednesday, June 25, 2025 | 10:00 a.m. – 8:00 p.m. | Networking at the Saxon Innovation Conference

Join us and gain valuable experience in the innovation process!
Questions about the workshop or registration? Feel free to contact us.
We look forward to seeing you and hearing your ideas!