Start-up seminar Practical workshop: Product development

The start-up seminar consists of 5 events that build on each other, but can also be attended individually. In the 5 practical workshops, we will focus on the following topics:

• Biography work & values
• The why/purpose
• Target group/customer journey
• Product development
• Branding & Marketing

You can also take part in the start-up seminar practical workshops if you do not yet have a concrete business idea, but are fundamentally interested in starting up and entrepreneurship.

Product development

Product development is about knowing and solving your customers' needs and problems. There are two ways to achieve this:

1. You already have a product idea that now needs to be shaped in a way that suits you, your company and your customers.
2. You don't have a product idea yet and now want to develop something that combines the needs of your customers and your own values. This can result in a unique product.

In this practical workshop, you will (further) develop your product idea. With the help of your target group, the customer journey and your values, you will create a unique product that can also stand up to comparison with your competitors.

After a brief input on selected methods, you will actively work on your product. I will be at your side as a contact person at all times. Sharing ideas with the other workshop participants will help you to review and add to the content you have found.

The language of the event is German.