Start-up seminar Practical workshop: Product development

The Foundational Seminar consists of 5 sessions that build on one another but can also be attended individually. In the 5 hands-on workshops, we will focus on the following topics:

• Biographical Work & Values
• The “Why”/Purpose
• Target Audience/Customer Journey
• Product Development
• Branding & Marketing

You can also participate in the startup seminar’s hands-on workshops even if you don’t yet have a specific business idea but are generally interested in starting a business and entrepreneurship.

Product Development

Product development is about understanding and solving your customers’ needs and problems. There are two ways to achieve this:

1. You already have a product idea that now needs to be refined so that it fits you, your business, and your customers.
2. You don’t have a product idea yet and would now like to develop something that combines your customers’ needs with your own values. This is how a unique product can be created.

In this hands-on workshop, you’ll develop or refine your product idea. With the help of your target audience, the customer journey, and your values, you’ll create a unique product that can hold its own against the competition.

After a brief introduction to selected methods, you’ll actively work on your product. I’ll be available to assist you at any time. The collaborative exchange with the other workshop participants will help you review and refine your ideas.

The language of the event is German.