At the end of September, Prof. Dr. Falk Maiwald spent a week at UNECON in St. Petersburg as part of the faculty exchange program under the ERASMUS+ program. His visit was marked by various classes / courses on digitalization and business models, as well as in-depth discussions with cooperation partners and researchers at UNECON, along with domestic and international guests visiting the university.
In several classes / courses, Prof. Maiwald presented, among other things, findings from his own current research in the field of the digital transformation of business models—specifically in banking—and discussed these with highly engaged master’s and Bachelor students as well as academic colleagues at UNECON, particularly Prof. Dr. Svetlana Yanova, Head of the Department of Banks, Financial Markets, and Insurance, and Prof. Dr. Tatjana Nikitina, Head of the International Center for Financial Markets Research (ICFMR) and Director of the Russian-German Center. The colleagues subsequently extended an invitation for academic exchange and collaboration, which was already formalized by Prof. Maiwald’s ceremonial induction into the ICFMR, where he will focus on the topic of digitalization.
His visit to St. Petersburg also paved the way for the active continuation of the cooperation between the Zittau/Görlitz University of Applied Sciences and UNECON, which Prof. Dr. Clemens Renker had cultivated very intensively and successfully established over many years. The discussions at the Russian-German Center set the tone for future collaboration and included initial points of contact and connections with the Tourism Management and health care management programs offered at both universities.
A meeting initiated and facilitated by Prof. Dr. Clemens Renker with Prof. Dr. Georgy Bagiev, Russia’s renowned “marketing guru,” took on particular significance. Together with Ms. Anastasia Ptucha from the leadership of the Russian Association of Inventors and Innovators (VOIR, Moscow), they discussed joint research activities and publication projects in the field of digitalization and marketing.
The seven-day stay in “Piter” was rounded off with an intensive exploration of many high-caliber cultural experiences, including, in particular, the opera performance "The Tsar’s Bride" at the "Mariinsky 2" Theater, which undoubtedly provided an inspiring yet analog contrast to the week’s digital focus.
The activities were funded by the European Union’s Erasmus+ program (KA 107 – Mobility with Partner Countries).
Photos: F. Maiwald
Contact:
Prof. Dr. Falk Maiwald
Faculty of Managerial and Cultural Studies
Phone: 03581 3744388
Email: f.maiwald(at)hszg.de