Student shines at STAR*PARADE
HSZG business administration student presents his innovative business idea and convinces the high-caliber jury.
On July 12, 2024, the first pitch round of the STAR*PARADE took place in the “Students & Researchers” category. Students and researchers from Zittau/Görlitz University of Applied Sciences (HSZG), the Brandenburg University of Technology Cottbus-Senftenberg (BTU), and the Technical University of Applied Sciences Wildau (TH Wildau) presented their innovative business ideas to a high-caliber jury and an interested audience at Celsiuz in Zittau.
Winning Idea Stands Out for Innovation and Style
The STAR*PARADE finals were held on September 19, 2024, in Cottbus. Johann Paul, a student on the Business Administration degree programme at HSZG, won in the “Students & Researchers” category. His business idea— an innovative business model for luxury handbags with functional additional features —impressed the jury and was recognized as the best pitch in the “Students & Researchers” category, earning him prize money of 500 euros and a voucher for a consultation with a patent attorney. The idea originated as part of the “Start-up” module in the summer semester of 2024, during which Johann impressively demonstrated his entrepreneurial skills.
I am grateful for the opportunities made possible by events such as the StarParade. In addition to networking, there are good opportunities for inspiration and motivation. I can therefore only recommend it.
”STAR*PARADE is the pitch event for female founders and idea holders from Lausitz. As a further development of the Lausitz Business Start-up Competition (LEX), STARPARADE offers participants the opportunity to present their business ideas to the public, receive valuable feedback from experts and make important networking contacts.
The competition is characterized by its diversity and is aimed not only at young entrepreneurs but also at established companies planning innovative new directions. The goal is to highlight the region’s entrepreneurial potential and promote economic growth in Lausitz.
An overview of the STAR*PARADE categories:
- Students
- College Students & Researchers
- Innovation & Sustainability
- Skilled Trades
- Services & Retail
- Food Service & Tourism
- Health & Social Services
- Cultural & Creative Industries
- Digitalization
The next STAR*PARADE will take place in 2025. Interested parties can register via the official competition website and take their chance to win one of the coveted prizes.
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