11. June 2018
Instagram #takeover with Zittau press spokesman Kai Grebasch
Exclusive insights into the daily work of the city of Zittau and the Lord Mayor Thomas Zenker.
On Monday, June 11, Kai Grebasch, the press spokesperson for the city of Zittau, will take over the HSZG Instagram account for one week. Kai Grebasch is responsible for city marketing and public relations at the city administration. He manages all of Zittau’s social media channels (Instagram, Facebook, and Twitter). Under the account zittau.eu, he posts photos and videos of Zittau on Instagram—anything that might interest residents and followers, from the current weather conditions to events in the region . The Zittau Instagram account has1,768 followers.
This week, Grebasch is also taking over the HSZG account and providing insights into the daily routine of a press spokesperson and Mayor Thomas Zenker (the mayor’s Instagram profile: tzzittau). This is already the 9th takeover for the hszg.de account, which has 1,139 subscribers. The goal of a takeover is to highlight authentic, personal insights and share them with a broader audience, so that new followers, projects, and ideas can emerge. This week, Zittau and the university are leveraging mutual synergies. The number of monthly active Instagram users worldwide reached 800 million in 2017, and the platform has surpassed Facebook in terms of recognition and popularity.
Follow the city of Zittau @zittau.eu and the Zittau/Görlitz University of Applied Sciences @hszg.de on Instagram.