Exclusive insights into the daily work of the city of Zittau and the Lord Mayor Thomas Zenker.
On Monday, June 11, the press spokesman for the city of Zittau, Kai Grebasch, will take over the HSZG's Instagram account for a week. Kai Grebasch is responsible for city marketing and public relations at the city administration. He manages all of Zittau's social media channels (Instagram, Facebook and Twitter). Under the account zittau.eu, he posts photos and videos of Zittau on Instagram, everything that might interest residents and followers, from the current weather conditions to events in the region. 1,768 subscribers follow the Zittau Instagram account.
This week, Grebasch is also taking over the HSZG account. And provides insights into the everyday life of a press spokesperson and the Lord Mayor Thomas Zenker (Instagram profile of the Lord Mayor: tzzittau). It is already the 9th takeover for the hszg.de account, which has 1,139 subscribers. The aim of a takeover is to draw attention to authentic, private insights and to share these with an extended target group. So that new followers, projects and ideas can grow from this. This week, Zittau and the university are using mutual synergies. The number of monthly active Instagram users worldwide amounted to 800 million in 2017 and has overtaken Facebook in terms of popularity.
Follow the city of Zittau @zittau.eu and the Zittau/Görlitz University of Applied Sciences @hszg.de on Instagram.