Business idea development workshop

"If I have an hour to solve a problem, I spend 55 minutes on the problem and 5 minutes on the solution." Albert Einstein

As part of this workshop series, the first session on March 31, 2023, will introduce you to qualitative market analysis methods, among other topics, that can provide inspiration for developing innovative business ideas. You’ll also apply methods and tools to examine a problem from the customer’s perspective and identify real pain points, motivations, and desires.

With this new customer perspective, you’ll be able to quickly implement prototype ideas during the second workshop on April 1, 2023, and test them directly for customer response.

With this workshop series, we aim to provide you with the opportunity to further develop your business idea and thereby improve your chances of securing startup funding such as the InnoStartBonus, a technology startup grant, or an EXIST startup grant.

This workshop series on business idea development is organized in collaboration with the Dresden Chamber of Industry and Commerce (IHK Dresden) and partners from the Saxon support network.