Workshop: Product development

The workshop series consists of 4 workshops that build on one another but can also be attended individually. In these workshops, we will address the following topics:

• Biographical Work & Values
• The “Why”/Purpose
• Target Audience, Branding, and Marketing
• Product Development

You can also participate in the workshops even if you don’t yet have a specific business idea, but are generally interested in starting a business and entrepreneurship.

Product Development

Product development is about understanding your customers’ needs and problems and solving them. There are two ways to achieve this:

1. You already have a product idea that now needs to be refined so that it fits you, your business, and your customers.
2. You don’t have a product idea yet and would now like to develop something that combines your customers’ needs with your own values. This is how a unique product can be created.

In this hands-on workshop, you’ll develop or refine your product idea. With the help of your target audience, the customer journey, and your values, you’ll create a unique product that can hold its own against the competition.

During the workshop, you’ll receive guidance on selected methods. Afterward, you can work independently on your product using various worksheets that will be provided to you. If you have any questions, I’m happy to assist you via email.

The language of the event is German.