Workshop: Product development

The workshop series consists of 4 workshops that build on each other, but can also be attended individually. In these we will focus on the following topics:

• Biography work & values
• The why/purpose
• Target group, branding & marketing
• product development

You can also take part in the workshops if you do not yet have a concrete business idea, but are generally interested in start-ups and entrepreneurship.

Product development

Product development is about knowing and solving your customers' needs and problems. There are two ways to achieve this:

1. You already have a product idea that now needs to be shaped in a way that suits you, your company and your customers.
2. You don't have a product idea yet and now want to develop something that combines the needs of your customers and your own values. This can result in a unique product.

In this practical workshop, you will (further) develop your product idea. With the help of your target group, the customer journey and your values, you will create a unique product that can also stand up to comparison with your competitors.

In the workshop, you will receive input on selected methods. Afterwards, you can work on your product independently with the help of various worksheets that will be provided to you. I will be happy to answer any questions you may have by email.

The language of the event is German.