Workshop: The Why/Purpose

What drives you? Perhaps you have asked yourself this question before. Finding the answer is often not so easy, but it is extremely important, especially for companies.

Begin 19. May 2026 - 17:30 Uhr
End 19. May 2026 - 18:30 Uhr
For whom

Students, academic staff, founders and people interested in founding a company, entrepreneurs

Where

online (link will be provided after registration)

Registration

Binding registration by 08.05.2026 via the registration form

What you can expect

The workshop series consists of 4 workshops that build on each other, but can also be attended individually. In these we will focus on the following topics:

You can also take part in the workshops if you do not yet have a concrete business idea, but are generally interested in founding and entrepreneurship.

The why/purpose

What drives you? You may have asked yourself this question before. Finding the answer to this is often not so easy, but it is extremely important, especially for companies. In addition to your values, your purpose provides you with a clear compass for all the decisions you have to make in your company. The clearer your "why" is defined, the easier it will be for you to make difficult decisions.

In this practical workshop, you will therefore explore your inner drive for yourself and your company with the help of your values and principles and other guiding questions.

In the workshop, you will receive input on selected methods. Afterwards, you can work independently on your "why"/purpose with the help of various worksheets that will be provided to you. I will be happy to answer any questions you may have by email.

Language

The language of the event is German.

Contact person

B.Sc.
Claudia Döring
Center for Knowledge Transfer and Education
02763 Zittau
Schwenninger Weg 1
Building Z VII, Room 411
4th upper floor
+49 3583 612-4901