| faculty: | Managerial and Cultural Studies |
| Location: | IBS Academy Vienna/Innsbruck, Austria |
| Degree: | Master of Arts |
| standard period of study: | 4 semesters, part-time while working |
| ECTS credits: | 120 |
| Language of instruction: | German |
| Enrolment for: | Winter and summer semesters, depending on demand |
| Partner institution: | IBS Academy Vienna, Austria |
The IBS Academy offers four specializations within its Master's degree programme in International Business Management, all designed to provide you with a solid foundation in Business Administration and, building on that, the specialized knowledge necessary for the respective fields. In all four specializations, you will be taught by leading figures from the Austrian business world, giving you invaluable practical insights.
- International Tourism Management
- Marketing and Event Management
- health care management
- Digital Transformation Management
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Study concept
The best of both worlds - our unique study concept
Thanks to the combination of distance and face-to-face teaching, you get the best of both the real and virtual worlds.
What does this look like in practice?
On the whole, face-to-face and virtual lectures alternate. On average, there is a face-to-face lecture once a month and a virtual lecture the next month. This means that once a month you usually have a full-day lecture on Thursday evening, Friday evening, Saturday and Sunday.
If you are unable to attend the lecture on site, you have two options: Attend the lecture live online (from wherever) or watch the recorded lecture later. Almost all lectures are also recorded. This gives you absolute flexibility!
Thanks to our small study groups, you have unique personal contact with our lecturers during the blocked attendance phases.
With the virtual lectures, we offer you a further opportunity to integrate your studies even more flexibly into your everyday (working) life.
The concept is rounded off with your personal study support. They will be at your side with help and advice throughout your studies.
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Admission Requirements
Admission to the consecutive master’s program in international management requires a professional degree equivalent to at least 180 ECTS credits.
Applicants for the Master’s degree programme should also meet the following academic and personal requirements:
- a strong interest in the global economy
- English proficiency at Level B of the Common European Framework of Reference for Languages
- Willingness to work at the international level
- an interest in different cultures
- Strong communication skills
- Ability to work well in a team
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Contents and study objectives
The International Business Management Master's degree programme provides the knowledge and skills necessary to prepare students for demanding leadership roles in a globalized business environment (innovation management, business plans, future mobility, product management, sustainable business planning, Controlling, international business law, Digital Transformation Management).
It is designed to develop students’ practical and operational skills and is tailored to the qualification needs of executives in the international business world (human resources management in an international context, intercultural competence, social media management, future workshop).
These competencies are primarily developed through project work, workshops, student research, fieldwork, excursions, etc.
Depending on the field of study, the specific course content and learning objectives vary; see below for details.
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Career prospects
- in all management areas of the national and international economy
- in international and national management levels
- in research institutes
- see specializations
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Study costs
The IBS Academy is a private educational institution that cooperates with the state university in Zittau/Görlitz. As a result, tuition fees are used to fund student enrollment.
You can cover your tuition costs starting at just 255 euros per month! Here is a list of all payment plans
- 35 monthly installments of 255 euros each
- 20 monthly installments of 442 euros each
- 4 installments of 2,177 euros each
In addition, there is a one-time enrollment fee of 392 euros and an exam fee of 500 euros.
Focal points
Field of study of the Master's program in International Business Management
In this Master's degree program, we provide you with all the business knowledge you need to run an international company. In addition, you will gain special knowledge about digitalization and digital transformation - from top managers who pass on their knowledge during lectures. This allows you to network while you are still in class. It is not uncommon for committed students to be poached during the lecture.
Digitalization will create thousands of additional jobs in Austria by 2030. The five most valuable companies in the world are digital companies or corporations. Experts in the field of digitalization are therefore urgently needed!
Are you looking to the future, do you want to understand the new digital world holistically and play a leading role in building up digital expertise in a company?
Then you are the right candidate for a degree course with a focus on digitalization.
Focus of the Digital Transformation Management/
degree program The most important topics of this part-time Master's degree program are
- Generalist business approach and possible applications
- digitalization
- Digital transformation
- Technologies of digital transformation
- Necessary structural and systemic changes to a company (case studies of successful digital companies)
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Course content
The curriculum ranges from business plans and product management to all aspects of digital transformation. You’ll learn to understand the latest technology trends (such as artificial intelligence, blockchain and cryptocurrencies, virtual and augmented reality, etc.) and apply them in ways that add value beyond the existing business model.
The master’s program with a focus on “Digitalization” at the IBS Academy offers you a 100% practical focus. Companies urgently need employees who can break down old structures and processes and replace them with intelligent, digital solutions. Thanks to this broad-based education, you’ll gain the expertise to guide a company through digital transformation—strategically, organizationally, culturally, and in terms of human resources—across any industry.
The Curriculum for the Master’s Program in Digital Transformation Management
As part of the program, you will complete 10 general Business Administration modules and 5 specialized modules in your field of study. The latter account for 55 ECTS credits of the total course load (120 ECTS credits).
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Business Administration Modules
- Business Plans (5 ECTS)
- Change Management (5 ECTS)
- Human Resources Management (5 ECTS)
- International Controlling (10 ECTS)
- International Business Law (5 ECTS)
- Communication and Conflict Management (5 ECTS)
- Sustainable Corporate Management (5 ECTS)
- Product Management (10 ECTS)
- Social Media Management (5 ECTS)
- Future Workshop (10 ECTS)
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Specific modules of the field of study
- Digital Transformation Management with practical project (10 ECTS)
- Digitalization and Digital Transformation (5 ECTS)
- Technologies of Digital Transformation with practical project (10 ECTS)
- Research seminar (5 ECTS)
- Final module (Master's thesis and defense) (25 ECTS)
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Career prospects after graduation
You will complete the “Digital Transformation Management” program with the degree “Master of Arts” (120 ECTS credits). With this forward-looking degree in the field of digitalization, you can gain a foothold in a wide variety of industries. For example, in the following roles:
- Innovation Management
- Digital Consulting
- Quality management
- Innovative Business Management
Tourism is growing faster each year than the global economy. Do you want to work in a thriving industry, travel extensively, and play a positive role in shaping the future of tourism?
Then you’ve come to the right place. In the International Tourism Management master’s program, we’ll equip you with all the business knowledge you need to run a business. In addition, you’ll gain specialized knowledge relevant to the tourism industry—directly from top managers who share their expertise in the classroom. This allows you to start networking even while you’re in class. It’s not uncommon for dedicated students to be offered a job in Tourism Management right during a lecture.
Key Areas of Focus in the International Tourism Management Program
The key topics of this part-time Master’s program are:
- a generalist economic approach and its practical applications
- international tourism
- Mobility management
- intercultural competencies
The curriculum ranges from human resources to social media management and future workshops. Issues of sustainability and digitalization are integrated into every module. At the IBS Academy, you’ll receive a comprehensive management education with in-depth coursework. This will equip you perfectly to take on leadership roles in the tourism industry.
The master’s program offers 100% practical relevance. You can apply your newly acquired knowledge directly in your profession and stand out as a result.
The Curriculum for the Master’s Program in International Tourism Management
As part of the program, you will complete 10 general Business Administration modules and 5 specialized modules in your field of study. The latter account for 55 ECTS credits of the total course load (120 ECTS credits).
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Business Administration Modules
- Business Plans (5 ECTS)
- Change Management (5 ECTS)
- Human Resources Management (5 ECTS)
- International Controlling (10 ECTS)
- International Business Law (5 ECTS)
- Communication and Conflict Management (5 ECTS)
- Sustainable Corporate Management (5 ECTS)
- Product Management (10 ECTS)
- Social Media Management (5 ECTS)
- Future Workshop (10 ECTS)
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Specific modules of the field of study
- Intercultural Competence (5 ECTS)
- International Tourism with Practical Project (10 ECTS)
- Mobility management with practical project (10 ECTS)
- Research seminar (5 ECTS)
- Final module (Master's thesis and defense) (25 ECTS)
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Career prospects after graduation
You will complete the “International Tourism Management” program with a “Master of Arts” degree (120 ECTS credits). This will provide you with excellent training for the following fields:
- Tourism Marketing
- Management Consulting
- Tour operators
- Digitalization companies in the tourism industry
- Management positions in the hospitality industry
The healthcare sector is booming. Professionals who have expertise in Business Administration and can apply it to the healthcare and nursing fields are in greater demand than ever. In our part-time master’s program with a concentration in health care management, you’ll learn from top executives who share their knowledge.
So if you hold a Bachelor’s degree in business administration or a Bachelor’s degree in health or nursing sciences and are aiming for future positions in health care management, then you’ve come to the right place.
We’ll equip you with all the business knowledge you need to run an organization. In addition, you’ll gain specialized knowledge relevant to health and nursing care facilities.
Key Areas of Focus in the Health Care Management Program
The key topics of this part-time master’s program are:
- a generalist business approach and its practical applications
- Health Sciences
- Health economics
- Nursing Sciences
The course content ranges from human resources management, product management, and future workshops to topics in health and nursing sciences.
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Business Administration Modules
- Business Plans (5 ECTS)
- Change Management (5 ECTS)
- Human Resources Management (5 ECTS)
- International Controlling (10 ECTS)
- International Business Law (5 ECTS)
- Communication and Conflict Management (5 ECTS)
- Sustainable Corporate Management (5 ECTS)
- Product Management (10 ECTS)
- Social Media Management (5 ECTS)
- Future Workshop (10 ECTS)
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Specific modules of the field of study
- Health Economics (10 ECTS)
- Health sciences with practical project (10 ECTS)
- Nursing sciences with practical project (5 ECTS)
- Research seminar (5 ECTS)
- Final module (Master's thesis and defense) (25 ECTS)
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Career prospects after graduation
You will complete the “Health Care Management” program with the degree “Master of Arts” (120 ECTS credits). Graduates of the Health Management program work in the following areas:
- Hospitals / Rehabilitation Clinics
- Healthcare networks
- Private and public health insurance companies
- Pharmaceutical industry
- Health tourism
In the master’s program with a specialization in Marketing and Event Management, you’ll learn international management tools as well as specialized knowledge in the fields of marketing and Event Management. Today, modern marketing must be integrated throughout the entire company and fully interconnected. A solid foundation in Business Administration is therefore essential for every marketing and event manager. And, of course, the program also covers topics such as brand strategy, project management, and network management. A significant portion of marketing budgets is now spent on events. That’s why gaining insight into major events—such as those organized by Red Bull or Electric Love—is an integral part of our Master’s program in Marketing and Event Management.
In the lectures, you’ll be taught by top managers who share their expertise. This allows you to start networking right in the classroom. It’s not uncommon for dedicated students to be headhunted during a lecture for an interesting job in Marketing and Event Management.
Are you confident you can strike a balance between economics, finance, and organization while maintaining an exceptionally empathetic and sensitive approach to your customers? Are you enthusiastic and able to adapt quickly to changing circumstances and environments? Then the Master’s program in Marketing and Event Management is just right for you!
Key Areas of Focus in the Marketing and Event Management Program
The key topics of this part-time Master’s program are:
- a generalist economic approach and its practical applications
- Brand Management
- Project and Event Management
- Resource and Network Management
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Business Administration Modules
- Business Plans (5 ECTS)
- Change Management (5 ECTS)
- Human Resources Management (5 ECTS)
- International Controlling (10 ECTS)
- International Business Law (5 ECTS)
- Communication and Conflict Management (5 ECTS)
- Sustainable Corporate Management (5 ECTS)
- Product Management (10 ECTS)
- Social Media Management (5 ECTS)
- Future Workshop (10 ECTS)
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Specific modules of the field of study
- Brand Management (5 ECTS)
- Project and event management with practical project (10 ECTS)
- Resource and network management with practical project (10 ECTS)
- Research seminar (5 ECTS)
- Final module (Master's thesis and defense) (25 ECTS)
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Career prospects after graduation
You will graduate with a Master of Arts degree in Digital Transformation Management (120 ECTS credits). With this future-oriented degree in the field of digitalization, you can gain a foothold in a wide range of industries. For example, in the following roles:
- Marketing management
- product management
- media planning
- event management
- market research
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Successful reporting procedure
The degree programs underwent a notification process conducted by AQ Austria in accordance with Section 4(2) of the § 27 Notification Regulation 2019. You can download the positive notification decision for all degree programs here or view it on the AQ Austria website .
In the event that the AQ Austria Board revokes the accreditation decision, the degree programs may no longer be offered in Austria. The accreditation of the degree programs is valid until November 24, 2027.The decision to approve these degree programs does not imply a determination of equivalence with Austrian degree programs or corresponding Austrian (academic) degrees. The degree programs and (academic) degrees are considered to be those of the country of origin or the country where the institution is based (Germany).
Equivalence in higher education between Germany and Austria was already established in 2003 through a bilateral agreement.The international prestige of our degrees is also evident in the fact that our graduates are welcomed with open arms at many renowned universities abroad. Even at the elite University of Oxford, we have an IBS graduate who is pursuing a Ph.D. program at Oxford Brookes University and is already working there as a lecturer. Former IBS students can also be found at the Institut d’études politiques de Paris, which ranks among the world’s best universities in the field of politics and international studies according to the World University Rankings, or at the University of St. Gallen, one of Europe’s leading business schools.
Here's what our students have to say about our university
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