Business blah-blah was yesterday - professionals are in demand!
The new Bachelor's degree in International Business Communication starts next winter semester. But why should you study it?
It is not only the increasing importance of regional and international networking and the dynamization of intercultural communication via complex media channels that are bringing about changes for companies and institutions. Digitalization and the worsening climate crisis are already presenting society and companies with major challenges and raising new questions:
One of the most important success factors in answering such questions is business communication. It shapes perception and positioning on markets and in society, ensures process-related and interpersonal understanding and partnership-based behaviour within and between organizations.
In the future, companies will need experts who are able to use modern and digital skills to build authentic and professional communicative bridges between players and organizations in the business world in an international and intercultural environment.
The 7-semester Bachelor's degree course in International Business Communication will train interdisciplinary talents who are linguistically adept, interculturally adapted, creative and solution-oriented in their management and communication skills.
"Find out about the university information day on 14.01.2021. It starts at 09:00"
The basis for this is created through a broad, practice-oriented business and management education. The specialization in communication focuses primarily on internal processes and personnel, marketing communication and media or regional networks. Practitioners with relevant professional experience are involved as lecturers. During an internship semester, students have the opportunity to test their skills at an international level and develop them further.
Particular emphasis is placed on the professional development of students' business-specific language skills in German and English. In a field of study to be selected at
, such skills are also learned in one of the two neighboring languages, Polish or Czech.
Görlitz, in the border triangle with Poland and the Czech Republic, offers the ideal location to not only deal with intercultural interaction in theory, but to experience it directly with neighbors and in business and to apply the language skills acquired in real life on site. The region will also experience a high level of dynamic change in the coming years as a result of structural change, making it an exciting and attractive area for young and creative people on this course.
Does that sound exciting to you? Then find out more in our short presentation from the university information day!
Are you even more curious now? Then send us your questions by email or call us or drop by again at the end of March - then you'll find out all the details about the course!"
