The leisure and tourism industry is growing continuously and with it the demand for qualified specialists. The Bachelor's degree course in Tourism Management at Zittau/Görlitz University of Applied Sciences will qualify you for a variety of exciting careers in this dynamic industry. The course combines business management know-how with tourism-specific specialist knowledge and intercultural skills.
Versatile qualification for the tourism industry
This practical degree program provides you with comprehensive skills in the following areas:
A special highlight is the international internship in the fourth semester, which gives you valuable international experience. From the fifth semester onwards, you can set individual priorities and specialize in areas such as tour operator management, hotel management or event management. Studying in the border triangle of Germany, Poland and the Czech Republic also offers you daily intercultural experience.
| Faculty: | Managerial and Cultural Studies |
| Location: | Görlitz |
| Degree: | Bachelor of Arts |
| Standard period of study: | 6 semesters |
| ECTS points: | 180 |
| Teaching language: | German |
| Enrolment for: | Winter semester |
| Application: 1.5 to 30.09 | Start of studies: October |
| Admission restriction: | admission-free (without NC) Details |
| No pre-study internship | to the student advisory service |
| Accreditation status: | accredited |
Your degree course is optimally structured to gradually develop you into a tourism and leisure expert. In the first three semesters, you will acquire a solid grounding in general business subjects such as business mathematics, accounting and investment and finance. At the same time, you will immerse yourself in tourism-specific topics, from destination management to leisure sciences and tourism marketing.
Language training is an important part of your studies: In addition to English, you will learn a second foreign language - either Spanish, Italian or Polish. In the fourth semester, you will complete a 15-week internship, preferably abroad, and expand your knowledge of leisure trends and forecasts. This practical phase offers you the opportunity to apply theoretical knowledge and gain valuable professional experience.
In the fifth and sixth semesters, you will deepen your knowledge through elective modules and specific specialist courses. You can choose between various specializations, for example in the Management of the Tourism Industry field of expertise and the Tourism Science field of expertise. Your Bachelor thesis in the sixth semester rounds off your studies.
Destination management
You develop strategies for the tourism positioning of regions and locations. You analyze potential, design experience offers and coordinate various stakeholders. With your understanding of regional characteristics and global trends, you create attractive destinations that inspire visitors and promote sustainable development at the same time.
Hotel management
You ensure smooth processes and excellent service in accommodation establishments. You manage staff, optimize processes and develop innovative offer concepts. With your intuition for guest needs and business know-how, you combine economic success with unforgettable experiences for international guests.
Tour operator management
You create attractive travel offers and successfully launch them on the market. You research destinations, negotiate with service providers and calculate prices. With your combination of product creativity and marketing expertise, you develop travel offers that fulfill customer wishes and exceed expectations.
Event management
You design and realize tourism events from the initial idea to the successful implementation. You plan resources, coordinate service providers and ensure unforgettable experiences. With your organizational skills and creative energy, you will create events that inspire visitors and revitalize destinations.
Sustainable tourism
You develop sustainable tourism concepts with ecological and social responsibility. You advise on the implementation of environmentally friendly practices and design resource-saving offers. With your holistic view of economic, ecological and social aspects, you will contribute to the responsible development of the tourism industry.
Digital tourism marketing
You use digital channels and tools to market tourism offers. You develop online strategies, manage social media presences and analyze user data. With your expertise in digital technologies and tourism marketing, you combine innovative communication with authentic travel experiences for the right target group.
You will find even more opportunities with us in other related degree programs.
Not sure yet? If you have any questions, please contact our student advisory service. We are at your side when it comes to choosing a course.
We now also offer our student advisory service via WhatsApp. Just send us a message to: +49 173 2086748
Studying with us is different. Above all, better. Why? We have a family atmosphere. There are small study groups and the lecturers are always there for you. There is a close connection to practice in all degree courses. And finding affordable accommodation is no problem here.
There are many other reasons, such as university sports or the student representatives, clubs and societies. Campus life in Zittau and Görlitz - the wild east - is unique.
