Clear - practical - informative

The HSZG Landing Page www.studier-hier.de is now available with a fresh new look. With just a few clicks, prospective students can learn everything they need to know about the university and its degree programmes. The website features a fresh, modern design tailored to its target audience, with a clear structure optimized especially for viewing on mobile devices.

Prospective students can get a first impression of campus life in Zittau and Görlitz and quickly discover what makes this study location so special and how to submit an application. Of course, the site also includes tips for leisure activities and links to the HSZG’s social media channels. In addition, regular blog posts keep readers up to date on the latest news.

Susanne Fentzel from the Public Relations Office: “The goal of every landing page is to present specific content in a simple way. With the new design of studier-hier.de, prospective students nationwide can access a modern and attractive website via an external link—one that is not only informative but, above all, user-friendly.”

On the landing page, prospective students find brief and informative descriptions of the degree programs and life in Upper Lusatia. Those who want more information are directed to the main website, www.hszg.de, via various links. This is the most important source of information for all of HSZG’s target groups. “We’re also continuously working on technical and visual improvements to our main website,” explains Susanne Fentzel. “In particular, accessibility will shape the design of all our websites in the future. I’m delighted that we’ve been able to bring on board Mr. Daniel Schmidt, our new TYPO3 administrator, a talented and creative colleague, to embark on this journey together.”

The new landing page was also implemented by Daniel Schmidt. He has been supporting the Public Relations Office team since April 2017 and describes the administrative and technical background of the new page as follows: “A landing page is a specially created webpage that appears at the end of a redirect. For example, if a prospective student searches a search engine for terms or keywords such as ‘degree programme,’ ‘university,’ or ‘dual degree programmes,’ or for specific degree programmes such as ‘study Mechanical Engineering,’ ‘Study chemistry’ or ‘Study Social Work,’ and then comes across www.studier-hier.de and clicks the link, they will be automatically redirected to this landing page, which is optimized for the specific target audience of prospective students.”

The Public Relations Office would like to thank everyone involved, especially the “Diversity as a Strength” project.

The relaunch was sponsored by:

Text: Cornelia Rothe, M.A., and Susanne Fentzel, M.A.