Clear - practical - informative

The landing page of the HSZG www.studier-hier.denow has a new look. With just a few clicks of the mouse, prospective students can find out everything they need to know about the university and its degree programs. The website presents itself in a fresh, modern and target-group-oriented design, which, with its clear structure, is also designed to be accessed via mobile devices.

Prospective students get their first impressions of campus life in Zittau and Görlitz and can quickly find out what makes the study location so exceptional and how they can apply. Of course, leisure tips and the HSZG's social media are not neglected, and current blog posts regularly bring readers up to date.

Susanne Fentzel from the Public Relations Office: "The aim of every landing page is to present specific content in a simple way. With the new design of studier-hier.de, prospective students throughout Germany can access a modern and attractive website via an external link, which is not only informative, but above all user-friendly."

The landing page provides prospective students with brief and informative descriptions of studying and living in Upper Lusatia. Those who want more information are redirected to the main page www.hszg.de via various links. This is the most important source of information for all HSZG target groups. "We are also continuously working on the technical and visual optimization of our main page," explains Susanne Fentzel. "In particular, accessibility will influence the design of all our websites in the future. I am delighted that with Mr. Daniel Schmidt, our new TYPO3 administrator, we have been able to recruit a talented and creative employee to take this path together."

The new landing page was also implemented by Daniel Schmidt, who has been supporting the Public Relations team since April 2017 and describes the administrative and technical background of the new page as follows: "A landing page is a specially created website that comes at the end of a redirect. For example, if a prospective student searches in a search engine for search terms or keywords such as 'study', 'university' or 'dual study courses' or for specific courses such as 'study mechanical engineering', 'study chemistry' or 'study social work', then comes across www.studier-hier.de and clicks on the link, they are automatically redirected to this landing page, which is optimized for the specific target group of prospective students."

The Public Relations Office would like to thank all those involved, especially the "Diversity as strength" project.

The relaunch was supported by:

Text: Cornelia Rothe, M.A. and Susanne Fentzel, M.A.