Event details

Start-up seminar practical workshop: The why/purpose

This event is part of this year's start-up seminar, which is taking place as part of the Germany-wide start-up week.

Begin 18. November 2025 - 13:00 Uhr
End 18. November 2025 - 15:30 Uhr
For whom

Students, academic staff, founders and those interested in founding a company

Where

Campus Zittau
House Z VII, Room 409
Schwenninger Weg 1
02763 Zittau

Registration

Registration by 13.11.2025 via the registration form

What you can expect

The start-up seminar consists of 5 events that build on each other, but can also be attended individually. In the 5 practical workshops, we will focus on the following topics:

  • Biography work & values
  • The why/purpose
  • Target group/customer journey
  • Product development
  • Branding & Marketing

You can also take part in the start-up seminar practical workshops if you do not yet have a concrete business idea, but are fundamentally interested in starting up and entrepreneurship.

The why/purpose

What drives you? You may have asked yourself this question before. Finding the answer is often not so easy, but it is extremely important, especially for companies. In addition to your values, your purpose provides you with a clear compass for all the decisions you have to make in your company. The clearer your "why" is defined, the easier it will be for you to make difficult decisions.

In this practical workshop, you will therefore explore your inner drive for yourself and your company with the help of your values and principles and other guiding questions.

After a brief input on selected methods, you will actively work on your purpose. I will be at your side as a contact person at all times. Sharing ideas with the other workshop participants will help you to examine your inner why.

Contact person

B.Sc.
Claudia Döring
Center for Knowledge Transfer and Education
02763 Zittau
Schwenninger Weg 1
Building Z VII, Room 411
4th upper floor
+49 3583 612-4901