Event details

Start-up seminar practical workshop: Branding & Marketing

This event is the last part of this year's start-up seminar, which is taking place as part of the Germany-wide start-up week.

Begin 25. November 2025 - 13:00 Uhr
End 25. November 2025 - 15:30 Uhr
For whom

Students, academic staff, founders and those interested in founding a company

Where

Campus Zittau
House Z VII, Room 409
Schwenninger Weg 1
02763 Zittau

Registration

Registration by 13.11.2025 via the registration form

What you can expect

The start-up seminar consists of 5 events that build on each other, but can also be attended individually. In the 5 practical workshops, we will focus on the following topics:

  • Biography work & values
  • The why/purpose
  • Target group/customer journey
  • Product development
  • Branding & Marketing

You can also take part in the start-up seminar practical workshops if you do not yet have a concrete business idea, but are fundamentally interested in starting up and entrepreneurship.

Branding & Marketing

Theoretically, your company can have any color, font and logo you want. However, it makes more strategic sense if the appearance of your company reflects your corporate values. And your marketing is also shaped by these values.

In this practical workshop, you will develop your branding to reflect your company values. With the help of your target group and the customer journey, you will create an initial marketing concept that is precisely tailored to your target group and their needs.

After a brief input on selected methods, you will actively work on your branding and marketing. I will be at your side as a contact person at all times. The joint exchange with the other workshop participants will help you to review and supplement the content you have found.

Contact person

B.Sc.
Claudia Döring
Center for Knowledge Transfer and Education
02763 Zittau
Schwenninger Weg 1
Building Z VII, Room 411
4th upper floor
+49 3583 612-4901