Event details

Founding seminar practical workshop: Biography work & values

This event is the prelude to this year's start-up seminar, which is taking place as part of the Germany-wide start-up week.

Begin 17. November 2025 - 13:00 Uhr
End 17. November 2025 - 15:30 Uhr
For whom

Students, academic staff, founders and those interested in founding a company

Where

Campus Zittau
House Z VII, Room 409
Schwenninger Weg 1
02763 Zittau

Registration

Registration by 13.11.2025 via the registration form

What you can expect

The start-up seminar consists of 5 events that build on each other, but can also be attended individually. In the 5 practical workshops, we will focus on the following topics:

  • Biography work & values
  • The why/purpose
  • Target group/customer journey
  • Product development
  • Branding & Marketing

You can also take part in the start-up seminar practical workshops if you do not yet have a concrete business idea but are fundamentally interested in starting up and entrepreneurship.

Biography work & values

In times of AI and economic uncertainty, it is becoming increasingly important for companies to know their own values. These are the unshakeable cornerstone of every company. Everything is based on the values: the products, the target group, the marketing. Values make the company unique - also in comparison to potential competitors.

In this practical workshop, you will therefore explore your values and principles for yourself and your company with the help of your previous biography and various methods. After all, your personal attitude is often closely linked to the direction of your company.

After a brief input on selected methods, you will actively work on your own values. I will be at your side as a contact person at all times. You can share different perspectives on the values you have identified with the other workshop participants.

Contact person

B.Sc.
Claudia Döring
Center for Knowledge Transfer and Education
02763 Zittau
Schwenninger Weg 1
Building Z VII, Room 411
4th upper floor
+49 3583 612-4901