The Bachelor's degree course in International Business Communication will turn you into a communicative bridge builder between cultures, languages and markets. At our modern campus in Görlitz - in the middle of the border triangle between Germany, Poland and the Czech Republic - you will experience international networking at first hand and learn how to operate successfully in a globalized business world. With a unique combination of business and management knowledge, intercultural skills, digital skills and multilingual communication, you will create an individual skills profile for a wide range of career paths.
Your path to becoming an international communication expert
In this practice-oriented degree program, you will acquire a broad spectrum of future-oriented skills:
Instead of dry theory, the course offers you continuous practical relevance through international projects, a fully-fledged internship semester and close cooperation with companies. You will develop sustainable solutions for real challenges, work in agile teams and build up a valuable network during your studies. With this combination of technical, methodological and social skills, you will be optimally prepared for the most sought-after jobs of the future - free of charge and with excellent career prospects.
| Faculty: | Managerial and Cultural Studies |
| Location: | Görlitz |
| Degree: | Bachelor of Arts |
| Standard period of study: | 7 semesters |
| ECTS points: | 210 |
| Teaching language: | Mainly German/partly English |
| Enrolment for: | Winter semester |
| Application: 1.5 to 30.09 | Start of studies: October |
| Admission restriction: | Open admission (without NC) Details |
| Compulsory work placement: | 20-week internship in the 6th semester |
| Accreditation status: | accredited |
| To the student advisory service |
Your studies are divided into four consecutive phases that will develop you step by step into a communicative specialist for international business relations. In the first semesters, you will lay a solid foundation in the areas of business, languages, communication and interculturality. You will acquire basic management skills, improve your language skills and learn to understand and bridge cultural differences.
From the third semester onwards, you design your study profile according to your individual interests and career goals. You choose one of three specializations - internal communication, external communication or network communication - and set further personal priorities with elective modules. At the same time, you will deepen your business English skills and continuously expand your competence in a neighboring business-related language. Through project work and research tasks, you will learn to apply theoretical knowledge in practice and develop solutions in a team. You will spend the sixth semester as part of the practical module in a company of your choice - in Germany or abroad - and gain valuable professional experience. In the final seventh semester, you will focus on sustainable corporate management in an international context and complete your studies with a Bachelor thesis in which you work on a relevant issue in the field of international business communication.
Specialization or field of study Internal Communication
Specialization or field of study External Communication
Specialization or field of study Network Management and Network Communication
Specialization or field of study Internal Communication
Specialization or field of study External Communication
Specialization or field of study Network Management and Network Communication
Specialization or field of study Internal communication
Specialization or field of study External Communication
Specialization or field of study Network Management and Network Communication
According to LinkedIn and Business Insider, communication, digital and, last but not least, AI skills are at the top of the most sought-after skills list - across Europe. According to StepStone (2025), there are already more than 2,700 open entry-level positions for business communication and related professions in German-speaking countries. With a Bachelor's degree in International Business Communication, you will be broadly positioned and optimally prepared for the working world of tomorrow.
Typical entry-level fields include
Corporate Communications
You will shape the internal and external communications of an international company. You develop communication strategies, write multilingual content and ensure a consistent flow of information between all stakeholders. Your intercultural understanding and language skills will help you to convey messages to the right target group and overcome cultural barriers.
Digital marketing
You design and implement international online marketing campaigns for products and services. You create content for various digital channels, analyze user behavior and optimize marketing measures based on data. Through your understanding of cultural differences, you will design customized communication strategies for different markets and contribute to global branding.
International project management
You coordinate transnational projects and lead multicultural teams to success. You plan resources, define milestones and ensure smooth communication between all parties involved. Your language skills and cultural sensitivity will help you to avoid misunderstandings and promote effective collaboration across borders.
Network management
You build and maintain strategic relationships between companies, organizations and institutions at regional and international level. You identify opportunities for cooperation, organize networking events and promote the exchange of knowledge and experience. With your communication skills, you connect different stakeholders and create added value through sustainable partnerships.
Language services
You take on specialized translation and communication tasks in international business contexts. You adapt specialist texts and marketing materials for different target groups, taking cultural differences into account. With your industry-specific knowledge and state-of-the-art translation tools, you ensure the precise communication of content across language barriers.
Economic development
You support regional development and promote international economic relations. You advise companies on opening up new markets, support relocation projects and initiate cross-border cooperation. Your understanding of economic interrelationships and your intercultural skills make you a valuable mediator between different economic areas and cultures.
You will find even more opportunities with us in other related degree programs.
Not sure yet? If you have any questions, please contact our student advisory service. We are at your side when it comes to choosing a course.
The course is admission-free, there is no NC.
You need the Abitur, the uiversity of applied sciences qualification or a degree recognized as equivalent.
Foreign school-leaving qualifications must be recognized as a university entrance qualification in Germany. You can find information on this on our application page or from the International Office.
As the course is partly taught in English, you will need at least B2 level English.
International applicants must provide evidence of very good German language skills.
For English, knowledge of level B2 of the Common European Framework of Reference for Languages (CEFR) is sufficient.
Foreign applicants can prove their very good German language skills as follows:
Yes, in the 6th semester you will complete a compulsory internship (20 weeks) in a company or organization of your choice in Germany or abroad.
Yes, we support internships and semesters abroad and have numerous contacts with companies and universities in Europe and around the world. Our proximity to Poland and the Czech Republic makes it particularly easy to gain intercultural experience in everyday life, on excursions and in projects. However, Erasmus+ stays in Western Europe, for example in France or Portugal, can also enrich your studies.
From the 3rd semester onwards, you can choose between the specializations Internal Communication, External Communication or Network Communication. You can also take numerous elective and compulsory elective modules. Take a look at the module catalog.
Studying with us is different. Above all, better. Why? We have a family atmosphere. There are small study groups and the lecturers are always there for you. There is a close connection to practice in all degree courses. And finding affordable accommodation is no problem here.
There are many other reasons, such as university sports or the student representatives, clubs and societies. Campus life in Zittau and Görlitz - the wild east - is unique.
We can also advise you in English by arrangement - also via video call by appointment! We look forward to hearing from you!
