Make Upper Lusatia great again...
... because it was once, deserves to be and could be again. All it takes is three things.
… because it once was, deserves to be, and could be again. All it takes is three things: individuals who think and act entrepreneurially in all institutions, a clear regional concept that positions the region advantageously as a roadmap, and driving forces at all political, economic, social, and cultural levels, as well as among the general public. Then the naysayers and those who do nothing, the bureaucrats and administrators of scarcity, can be pushed into the minority. The active doers and those intrinsically motivated for their homeland, Upper Lusatia, can drive forward the revitalization of this region, rich in history and natural beauty.
Twelve academic disciplines—ranging from agricultural science to municipal studies, regional planning, and urban marketing, all the way to political science and economics—have thus far addressed the institution of the village.
Now, Prof. Dr. Clemens Renker is publishing a book (forthcoming) with SpringerGabler, the world’s leading specialist publisher, that, for the first time, examines the redesign of villages in detail from the perspective of market-oriented management of companies and institutions.
On the back cover of the book, SpringerGabler writes:
“The New Village...
...are we really left with no choice but to lament the loss of villages and celebrate the triumph of cities? The author says no! He is convinced of the village’s future. Our villages face enormous problems—and equally great opportunities. Recognizing these and actively shaping them is the message of this book.
Clemens Renker describes how to embark on the path to the new village, drawing on his profound knowledge and personal experience in active village renewal. The village has a future if it succeeds in recognizing new opportunities and revitalizing the factors that have made the ‘village’ a model of success for centuries. Renker asks the right questions and provides concrete guidance: What is the raison d’être of villages? How can villages effectively position themselves in competition with cities? Is there a “Smart Village” to counter the “Smart City”? To which people do villages offer more advantageous achievements and a higher quality of life? How do villages generate sustainable revenue to finance their infrastructure and public services? According to which values, norms, and rules do people want to live together in the new village?
It is an inspiring book for all political leaders and committed village residents who want to actively shape their future.”
Contact:
Prof. Dr. Clemens Renker
Faculty of Business Administration and Engineering Management
Marketing, Commerce, and Banking
Email: c.renker(at)hszg.de