Public Relations

Head


Dipl.-Wirt.-Ing. (FH) M.A.
Antje Pfitzner
Rektorat / Stabsstelle Öffentlichkeitsarbeit
Campus Zittau
Theodor-Körner-Allee 16
Building Z I, Room 1.65
03583 612-4560

Video and Online Marketing


B.A.
Sophie Herwig
Rektorat / Stabsstelle Öffentlichkeitsarbeit
Campus Zittau
Theodor-Körner-Allee 16
Building Z I, Room 1.65
03583 612-4496

Web Content Editing and Copywriting


M.A.
Susanne Fentzel
Rektorat / Öffentlichkeitsarbeit
Campus Zittau
Theodor-Körner-Allee 16
Building Z l, Room 1.65
03583 612-4484

Photographer


Jens Freudenberg
Fakultät Wirtschaftswissenschaften und Wirtschaftsingenieurwesen
Campus Zittau
Schliebenstraße 21
Building Z II, Room K23.1
03583 612-4605

Video Marketing


Mitarbeiterfoto von Christiane Matthieu
M.A.
Christiane Matthieu
Rektorat / Stabsstelle Öffentlichkeitsarbeit
Campus Zittau
Schwenninger Weg 1
Building Z VII, Room 401
03583 612-4277

Graphic Design


Rektorat / Stabsstelle Öffentlichkeitsarbeit
Campus Zittau
Theodor-Körner-Allee 16
Building Z I, Room 1.65
03583 612-4472

Website Administrator


Rektorat / Stabsstelle Öffentlichkeitsarbeit
Campus Zittau
Theodor-Körner-Allee 16
Building Z I, Room 1.65
03583 612-4652

Event Management and Copy Editing


Dipl.-Kffr. (FH)
Melanie Weickelt
Rektorat / Stabsstelle Öffentlichkeitsarbeit
Campus Zittau
Theodor-Körner-Allee 16
Building Z I, Room 1.65
03583 612-4396

Responsibilities

  • Operational University marketing (Corporate Design, alumni activities, merchandizing, photographic images)
  • Publications (corporate brochures, "Einblick" University magazine, targeted publications)
  • Web content editing and copywriting (University website, landing page for prospective students www.studier-hier.de, international blog www.hin-und-weg.de)
  • Social media and video marketing
  • Event management (graduation party and degree ceremony, Deutschlandstipendium scholarship awards, conferment of the Friends of HSZG's Förderpreis award, summer party, involvement in regional events)
  • Website administration (operation and development of the University's TYPO3 CMS, training and support for individual content editors, SEO, web server maintenance (OS), operation of University blogs and landing page
  • Strategic University marketing
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