Faculty: | Management and Cultural Studies |
Location: | Goerlitz |
Degree: | Bachelor of Arts |
Standard period of study: | 7 semesters |
ECTS points: | 210 |
Enrollment for: | Winter semester |
In an increasingly digitalized and internationally networked world, companies and institutions face special challenges. They need experts with business expertise and management knowledge who are able to communicate in a technically sound, multilingual and interculturally appropriate manner. Professional business communication contributes, among other things, to the success of internationally operating organizations in their markets and to the establishment of stable customer and business relationships. But communication within organizations has also become a central topic in management due to the changing world of work ("New Work"), complex coordination processes and multinational teams.
Our International Business Communication degree program therefore deals with the fundamental disciplines of management and business administration and combines them in a special way with methods and aspects of successful communication. In doing so, we place an important emphasis on languages and experienced interculturality. With its location in the border triangle of Germany, Poland and the Czech Republic, Görlitz is an ideal location for this. We not only integrate digital technologies and applications in our teaching, but also practice them. Guest lecturers from business and communications practice, project work, excursions, the practical semester and application-oriented research are essential cornerstones of this practice-oriented degree program.
Due to structural change, Germany and Europe, but especially the local region, will experience a high dynamic of change in the coming years. Our three-country region therefore offers an exciting, attractive terrain for young, creative students as well as for our graduates.
Program and Faculty
Admission and application